Storyfarm New Media LLC was founded when John Sherman was looking for a primary care doctor, searched the Web, and found the information available insufficient. 

All he found were web pages with dated still pictures and a few lines of text. He thought, "Why can't I meet these doctors online through video, and get a real sense of who they are? And if every website will have video, who could make it better than we can?” 

That led to the creation of Storyfarm, and four years later, the company has six employees at the Emerging Technology Center in Canton and is growing. It is in the process of hiring an operations assistant and a motion graphics designer. 

Storyfarm’s philosophy is that every website is essentially its own TV station and the market for high quality content is unlimited. 

The video production company’s clients include T. Rowe Price Group Inc., the Baltimore Museum of Art and the Johns Hopkins Bloomberg School of Public Health.

Sherman was a WBAL-TV reporter from 2002 to 2010. He and Storyfarm Creative Director Beau Kershaw have won numerous television journalism awards, including a Peabody Award, the DuPont-Columbia Award and a national Emmy for an investigative series about pollution in the Chesapeake Bay called “Dirty Secret.”