After working in marketing and sales for more than 10 years, Hollis Thomases saw the opportunity presented by the Internet and founded Web Advantage in 1998. Web Advantage provides digital advertising and marketing strategy and tactics.

Note: It is not a design or development shop. The Havre de Grace firm solves persistent problems like poor online brand visibility and converting traffic into leads by using website audits, competitive intelligence, web data analysis. It then uses this information to develop an advertising and marketing plan.

Web Advantage serves medium to large-sized clients in the health and wellness, education, cybersecurity, tech, tourism and nonprofit industries. Visit Baltimore, Nokia USA, Unicef, the Washington Post and Johns Hopkins University are some of the companies that have hired Web Advantage.

The company is looking at mobile and video advertising to drive future growth. It is also looking to help more businesses master the online content cycle from planning and production to posting, distribution and analysis of its marketing impact. 

Thomases, Web Advantage’s CEO, is the author of “Twitter Marketing: An Hour a Day” and recently became a digital marketing columnist for Inc. magazine.

The company recently hired a senior account manager and may hire more staff in the spring.