Corningware Corelle Revere has opened a store in Hanover's
Arundel Mills mall, its first in the Greater Baltimore region and second spot in Maryland.
The 4,000-square-foot store, which opened July 22, sells flatware, glasses, dishes, and other kitchen items.
World Kitchen LLC manufactures and distributes the store's products under the Corelle, Pyrex, Corningware, Chicago Cutlery, Baker's Secret, and Snapware brand names. The shop is located between Best Buy and Medieval Times.
World Kitchen chose the Anne Arundel County location because it gets plenty of tourists, says Keri Durkin, vice president of merchandising and marketing for the Rosemont, Ill., company. The mall gets 14 million visitors a year and is one of the top visitor destinations in Maryland.
Those numbers will likely go up once Cordish Co. builds its mega casino and entertainment venue Maryland Live at Arundel Mills next year.
The mall, which celebrates its 10-year anniversary in November, is trying to shake up its retail mix.
"Retail is very cyclical," says Wendy Ellis, Arundel Mills' director of marketing and business development. "What consumers want is always changing and we work hard to bring what they want."
Ellis says Corningware Corelle suited the mall because it fits into its mix of mainly discount and outlet stores. Coringware Corelle's other Maryland store is at the Hagerstown Premium Outlets.
Writer: Julekha Dash
Sources: Wendy Ellis, Arundel Mills; Keri Durkin, World Kitchen LLC