First Watch, a restaurant chain that serves all-day breakfast, is eating into the Maryland market.
The Bradenton, Fla., chain is opening this spring across from the Fairgrounds in Timonium, the start of a big expansion in Maryland. First Watch Chief Marketing Officer Chris Tomasso says that between 15 and 20 additional
First Watch restaurants are planned for Gaithersburg, Annapolis and other undisclosed locations around the state.
The 3,520-square-foot restaurant is opening at the Timonium Square Shopping Center, anchored by Giant. It will employ 25. This will be Maryland’s third First Watch. There’s one in Pikesville, and another in Rockville.
Tomasso says Timonium was selected because it is a “dynamic community.” The Timonium site will feature an open kitchen concept and lots of natural light.
Florida-based First Watch has more than 100 restaurants in 15 states. It has franchised restaurants in Florida, Oklahoma, West Virginia and Wisconsin and licensed restaurants in Arizona.
First Watch specializes in made-to-order omelets, pancakes, sandwiches, salads and crepes.
It’s not open for dinner, instead serving its entire menu seven days a week from 7 a.m. until 2:30 p.m.
Writer: Amy Landsman
Source: Chris Tomasso, chief marketing officer, First Watch