Delivering food in a truck is all the rage these days. So it should come as no surprise that one entrepreneur has taken desserts on the road. Christine Richardson this month debuted Icedgems Baking that is roving throughout Baltimore County seeking to satisfy lunchtime sweet tooths.
"Food trucks seem to be the really in thing at the moment ," Richardson says. While delivery trucks in Baltimore are serving burgers and other savory fare, the dessert category had remained untouched until now.
Icedgems' flavors include Red Velvet, Lemon Tang and Rocky Road � an amalgam of pecans, chocolate chips and marshmallow. The U.K. native also features a flavor called English Rose, rose-flavored icing on a vanilla cupcake.
"I like to do things a little bit different," Richardson says.
A teacher by trade, baking was once a hobby for Richardson. But once she got her U.S. greencard and could begin working, friends and family convinced her to turn her hobby into a business.
"Baking is my passion," Richardson says. "Cupcake are a mini-celebration. It's a celebration you can have every day."
The business owner has been relying on Twitter and Facebook to spread the word about her cupcakes, which sell for $2.50 each and $24 for a dozen. Richardson, who has invested $15,000 to start the venture, hopes to have a second truck and a small shop within the next year.
"Dream big is what I always say," Richardson says. "You just got to work hard at what you can."
Source: Christine Richardson, Icedgems Baking
Writer: Julekha Dash