Love Culture, a growing women's apparel company based in Los Angeles, has put Greater Baltimore on its expansion map. The chain, which offers stylish clothing at affordable prices, opened its 28th store July 14 at Towson Towson Center.
Located on the first floor of the mall near American Eagle Outfitters and Hollister, the 10,000-square foot store is the latest shop to come to the mall. Earlier this month, BmoreMedia reported that Tiffany, Michael Kors and True Religion Brand Jeans
are opening shops at the mall this fall.
The retailer targets regional and enclosed shopping malls for new stores. The company chose Towson Towson Center because it has a strong retail mix whose customers will hopefully gravitate to Love Culture, says Bill Fowler, the company's executive vice president of real estate.
Love Culture's fashion concept is similar to Forever 21 and H&M. It's designs appeal to girls and women, aged 15 to 45, Fowler continues.
Each store has a slightly differently layout and look, employing dramatic design accessories, such as pink motorcycles or trees. Other design elements include etched glass and graphics on the windows and ceramic tile floors.
Founded in 2007, Love Culture plans to open seven new stores this year and another 20 to 30 locations across the U.S. next year, Fowler says.
Asked whether additional stores will open in Maryland, Fowler says that depends on how sales at the Towson store perform. The real estate team will examine each new prospective site on a case-by-case basis.
Love Culture also has stores in Arizona, Texas, California, Oregon, Washington, Michigan, New York and Florida.
Source: Bill Fowler, Love Culture
Writer: Julekha Dash