A former Under Armour executive has found a new mission by selling Texas-style brisket, pulled pork sandwiches, and ribs rubbed with old bay seasoning.
William Kraus, former senior vice president of marketing at Under Armour, and former Outback Steakhouse executive Steve Newton opened
Mission BBQ this month at 7748 Ritchie Hwy. in Glen Burnie. The business partners traveled the country in search of the nation’s best barbecue before opening their 100-seat restaurant.
The restaurant does have a mission besides serving up smoked meats. The décor honors military men and women, firefighters, and police. The business also donates some of its revenue to wounded soldiers and the USO.
“It’s given us a purpose to say the least,” Kraus says of the restaurant. “There’s nothing more American than barbeque.”
The owners hope to open another barbeque restaurant in Howard County — where the owners live — and other areas of Maryland and around the country.
Writer: Julekha Dash
Source: William Kraus, Mission BBQ