Power Plant Live has sushi, pizza and a host of nightclubs to lure in visitors.
Now add mechanical bull riding to its reputation.
PBR Baltimore Cowboy Bar will open next to Angels Rock Bar in March, says Danielle Babcock, director of marketing for Power Plant Live landlord the
Cordish Co. Entertainment Concepts Investors LLC, a Baltimore company that runs bars and restaurants in Cordish properties, is licensing the concept from
Professional Bull Riders Inc. The Pueblo, Colo., bull riding organization organizes bull riding competitions and tours, some of which are televised.
The 8,000-square-foot bar will play country music and hold a mechanical bull in the center. It will be a standing room only bar that can hold up to 700. It will be the third PBR bar, after Kansas City and Las Vegas. Another will open soon in Houston.
Professional Bull Riders has drawn 45 million fans in its 16 years, says company president Sean Gleason. He bills it as one of the fastest growing sports brands.
Gleason says Baltimore seemed like a good fit for the upscale country-themed bar because the organization has a large fan base in the area.
Having a bar that features mechanical bull riding in a fun atmosphere will hopefully promote the Professional Bull Riding brand, Gleason says.
Writer: Julekha Dash
Sources: Sean Gleason, Professional Bull Riders; Danielle Babcock, the Cordish Co.