With one shoe boutique under her belt in Fells Point, Kelley Krohn Heuisler is ready to take her shoes down the road to Annapolis. The new location opens in mid-November in the Annapolis Towncenter at Parole.
"I think I have a successful business model that will work for women in Annapolis," Heuisler says.
Centered around the philosophy of providing quality, stylish shoes at multiple price points, the Fells Point store is a popular destination for shoe lovers whether they can spend $50 or $300. Heuisler says she selects her merchandise based on quality rather than brand names and would rather deal with smaller shoe manufacturers whose focus is on quality rather than quantity. The boutique also sells accessories at multiple price points including earrings, headbands and handbags.
Like the Baltimore store, the new location will include a variety of styles selected to appeal to Annapolis women. While shoppers may not be treated to some of the more fanciful styles available in Baltimore, they will still find classic and stylish shoes and accessorie at multiple price points.
Source: Kelley Krohn Heuisler, owner
Writer: Walaika Haskins