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SuCasa Owner Plots Delaware Beach Store After Opening at Shops at Kenilworth

Furniture store owner Nicholas Johnson and his wife love going to the beach in Delaware.

And they love going to Charleston, S.C.

So Johnson is looking East and South to expand his furniture store SuCasa.

Johnson will open an 800-square-foot pop-up store on Route 1 in Dewey Beach, Delaware this summer, spending $50,000 on the venture. If the store does well he will open a permanent location selling SuCasa's trademark classic contemporary furniture.

"I've dreamed of opening at the beach," Johnson says. He hopes that SuCasa's style will appeal to folks who aren't just seeking a beach-style look for their home. He can't divulge the exact location yet because the lease hasn't been signed.

The shop comes on the heels of his opening a 4,000-square-foot store at the Shops in Kenilworth. Johnson spent about $100,000 to open the Towson store in October. It replaced eco-friendly furniture store Bluehouse.

SuCasa's 4,800-square-foot flagship shop is located on Thames Street in Fells Point. Johnson owns another SuCasa in Ellicott City and two other furniture stores in Fells Point, Pad and Calligaris.

He is currently revamping the inventory at Pad and Calligaris so it has a broader appeal. The stores opened during the height of the condo market boom and sell modern furniture that is priced higher than the wares at SuCasa. But since the condo market collapsed, Johnson has had to rethink the concept behind these stores and will offer more neutral colors.

So what about Charleston? If he can make the Dewey Beach store work, he plans to open a store down the road in Darius Rucker's hometown now that Southwest Airlines offers direct flights.

"I dream of splitting my time between Baltimore and Charleston," he says.

Writer: Julekha Dash
Source: Nicholas Johnson, SuCasa
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