Towson Town Center will get two new stores this summer, including Maryland's first Free People shop.
Urban Outfitters'
Free People brand will open a 1,906-square-foot store on the fourth floor. The retailer appeals to twenty-something women and sells styles that are more feminine and flirty than the Urban Outfitters brand.
Madewell, a subsidiary of J.Crew, will open a 3,155-square-foot store on the fourth floor of the Macy's Wing. It's the second Madewell store in Maryland. The other Madewell is located at Westfield Annapolis mall.
Towson Town Center's Chuck Crerand says the new stores will hopefully appeal to the affluent customers it is targeting. The mall expanded two years ago to include a luxury wing featuring Burberry and Louis Vuitton. Last fall, Tiffany & Co. Inc. opened its only Baltimore area store at the mall.
Crerand says the mall is hunting for more high-end brands with mass appeal.
Writer: Julekha Dash
Source: Chuck Crerand, Towson Town Center