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Jewelry Company Takes a Shine to Columbia, Annapolis, and Montgomery Malls

A jewelry company has purchased an office building in Columbia and will open new storefronts at three Maryland malls next month as it expands its retail presence.

Lund Trading LLC has bought a 40,000-square-foot office building for $3.7 million at 6822 Oak Hall Lane. NAI KLNB brokered the deal.

Lund, which distributes the Trollbeads jewelry line in North America and the Caribbean, will move its office and distribution operations from 8300 Guilford Rd. by the end of June.

The company plans to open Trollbeads boutiques at the Westfield Montgomery Shopping Mall, the Westfield Annapolis Mall, and the Columbia Mall within the next 45 days, Lund Trading owner Morten Petersen says. The company has just begun launching its mall presence with new stores opened last month in Atlanta and Los Angeles.

Trollbeads is known for a make-your-own style beaded bracelet. Petersen says he wants to make the jewelry line a household name by expanding its mall presence.

Petersen declined to disclose sales at the seven-year-old firm, but says that sales have grown 50 percent in the last year. The company employs 50 at its headquarters and 75 sales representatives.

Lund Trading will share its new Columbia office with Looks Salon and Spa. Morten Petersen's wife, Marilyn, manages the 12-year-old spa.

Writer: Julekha Dash
Source: Morten Petersen
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