1st Mariner Arena executives have signed a deal partnering with Baltimore-based Creative Visual Results (CVR) to install 50-inch, high-definition LCD digital screens in the box office and main lobby, with plans to install 15 more screens throughout the arena over the next year.
CVR will offer advertisers static ad spots, animation, and video in 10-second rotations, resulting in between 22 and 60 impressions per hour. Depending on the package purchased, advertisers will spend between $.05 and $.25 per impression. With the cost of television advertising continually on the rise, and averaging $21 in advertising spend to reach just 1,000 people via television, local and national businesses are already showing serious interest in 1st Mariner's digital screens.
Hosting at least 120 nationally advertised events annually, with capacity for at least 14,000 guests per event, 1st Mariner Arena was CVR executives' first choice for housing the interactive screens. "Digital advertising is growing as the leading form of marketing, showing exceptional results in consumer attention and recall," says VP of Marketing for CVR, Alex Kutsishin. "We couldn't wait to bring this prospect to Baltimore's busiest stage."
In addition to digital advertising being more positively rated by consumers than any other media, more than a third of consumers report that they have taken action as a direct result of seeing digital signage advertising.
Source: Creative Visual Results
Writer: Walaika Haskins