Internet : Innovation + Job News

So far 10 tech companies have committed to joining the Emerging Technology Center's new Highlandtown office when it makes the move from Canton Oct. 25. 

The city-run tech incubator will relocate to the King Cork and Seal Building, at 101 North Haven St. 

ETC has also signed up two new companies in its virtual-affiliate program, which accounts for about one-third of the 86 companies in its portfolio. Companies in the virtual program do not have offices but can use ETC facilities at the new Highlandtown site or its other office @ JHU Eastern in Charles Village. ETC president Deborah Tillett declined to name the two companies since the paperwork is still in progress. She says she expects the number of clients in the virtual program to grow. 

Tillett said that some of the companies in the ETC Canton are graduating and thus will not be transitioning to the new ETC Highlandtown. The ETC Highlandtown is laid out with dedicated offices for 11 companies, for which 10 offices are already committed. "We filled the offices quickly. We're quite happy," she says.

The Baltimore Development Corp. oversees the ETC, which houses startup and early-stage companies. The new ETC will occupy less square footage in Highlandtown than it did in Canton, though Tillett says the new location has more usable work space.
 
The ETC Highlandtown will occupy 20,000 square feet of the 70,000-square foot King Cork and Seal Building. In Canton, the ETC occupied 45,000 square feet in the Can Company, but only 30,000 square feet was usable for offices. The remaining 15,000 square feet was shared common space.
 
“We paid for it but we could not monetize it,” she says, referring to common space like lobby, halls and stairways. "We need to be thinking efficiency and the Highlandtown building has a more efficient layout and use of square feet."
 
The ETC moved into the Can Company 15 years ago as the neighborhood was transitioning from primarily industrial to a popular residential and retail neighborhood.
 
“Our leaving the space leaves [the Can Company] room for expansion,” she says.
 
Tillett called Highlandtown an “up and coming” neighborhood with “a lot going on.”  It is a state-designated Arts and Entertainment District, near Johns Hopkins Bayview Medical Center, and on the route of the future east-west Red Line light rail.
 
ETC Highlandtown’s 10 tenants are the following: 
• 6^th Street, an online retail marketing program;
• ADASHI Systems, an emergency response management program;
• American Business Forms & Envelopes, which makes software for printed business forms;
• EventRebels, which provides conference and trade show software;
• Foodem, a B2B wholesale food marketer that is hiring;
• NewsUp, an organized news delivery service;
• Pieran Health Technologies, which sells custom health software;
• Same Grain, which develops social discovery technology;
• Adecio, a digital marketing firm; and,
• New Sapience, a language comprehension software maker.
 
Source: Deborah Tillett, Emerging Technology Centers
Writer: Barbara Pash
 
 
 
 
 
 
 
 
 
 

Canton online food ordering company OrderUp is adding more franchises to its current 14 as the company prepares to take a bigger bite of the $188 billion quick-service food industry. The company will be spending an initial $1.5 million to $2 million this year to support that initiative, says CEO Chris Jeffery.

The company is currently working with new franchise owners to launch in several new markets over the next few months. Jeffery says franchise units generally have a population of about 100,000, and include 200 to 400 restaurants.

OrderUp has identified thousands of units around the country that meet what Jeffery calls, “benchmarks for growth.” With OrderUp’s digital franchise model, the initial franchise fee is $32,500.

Many franchisees buy multiple units. Jeffery cites Norfolk, Va., as an example of a franchisee that bought two units that cover the city’s downtown area.

OrderUp facilitates local online meal orders for delivery or pick-up. OrderUp runs the Baltimore market, where residents can order from 65 restaurants, including the Cross Street Kabob House, Grilled Cheese & Co. and Ultimate Pizza. The company is starting to expand into Baltimore County.

Chris Jeffery and Jason Kwicien cofounded OrderUp in 2009, when they saw the growing consumer demand for an online food delivery service that aggregated the menus of a fragmented restaurant industry.  In December 2012, OrderUp adopted a new business model to establish its own national online food delivery brand selling franchise units to entrepreneurs in local markets across the country.

“OrderUp is the liaison between the restaurant and the consumer,” Jeffery says.

In addition to expanding its franchise reach, OrderUp this year is updating its technology platform and providing franchisees with training and support in using social media tools.

Jeffery says OrderUp has doubled revenue in 2013, with 36 months of straight growth.

OrderUp is privately financed. The company has 28 employees, of whom 16 work from its Canton headquarters. The company is looking to hire three staffers in digital marketing and support.
 
Source: Chris Jeffery, OrderUp
Writer: Barbara Pash

Edgewebhosting Inc. is opening its third data center in Phoenix, Arizona, in August. To accommodate expected growth, the managed cloud hosting service expanded its corporate headquarters in downtown’s Baltimore's SunTrust Bank Building last month and is hiring nine, all in IT, to its current 41 employees. 
 
A $5 million loan from M&T Bank financed the Phoenix data center, CEO Vlad Friedman says. The company already has two data centers on the East Coast. The first opened in 2005 in a building near Baltimore’s Lexington Market; the second in 2010 in Ashburn, Va.
 
The company’s data center in Phoenix is intended to offer more options and more security for current customers and to attract future customers. “Our service hosts important web sites for companies that need to remain secure, online 24/7, backed up and safe from hackers,” says Friedman.
 
Customers will have the option of choosing their primary location for web hosting and a secondary location.
 
“Customers can choose between two completely separate geographic areas and different time zones,” says Friedman. “We want to attract more enterprise customers to host their information in Baltimore by leveraging the strategy of going West.”
 
Edgewebhosting offers hosting on the cloud and, since cloud hosting isn’t suitable for every client, a combination of cloud and other technologies. The company’s fee is based on a combination of resources and managed services, and is fixed with the customer beforehand.
 
“The services are the same. The only thing that changes is the scale,” says Friedman of fees that range from $300 to $100,000 per month.
 
Customers include health insurers Aetna and CareFirst BlueCross BlueShield, the Heritage Foundation, the Humane Society of the U.S.,Oxford English Dictionary, Columbia University and local advertising and marketing agencies.
 
Founded in 1998, the privately-financed company was originally located in Owings Mills, in Baltimore County. In 2005, it moved to the city because it needed a site that had the electricity and internet connectivity to handle thousands of servers.
 
Friedman says the company is on track to earn $13 million to $14 million in revenue for 2013. For the last six years, revenue has doubled every 36 months, and revenue from cloud hosting has grown 100 percent every six months for the past year.
 
The Baltimore data center expanded by 50 percent last year to handle customer demand. Edgewebhosting itself doubled its staff in the past 18 months, to its current 41, and has openings for an additional nine positions, for database administrators, server administrators and software developers. 
 
Source: Vlad Friedman, Edgwebhosting Inc.
Writer: Barbara Pash

Peku Publications recently published its first two electronic books, and plans to publish four more by the end of this year. The online publishing company, affiliated with a Baltimore accelerator, is also kicking off a marketing analysis this summer to grow readership of its 23 free online magazines. 
 
The two e-books are “Entertaining with PKP,” recipes for cocktails and appetizers; and “Beyond Cats & Dogs: A Guide to Unique Pets.”
 
Both topics were chosen because of their popularity in the online magazines, says CEO and Editor Michele Pesula Kuegler, who is married to Tom "TK" Kuegler, co-founder and general partner of Wasabi Ventures LLC. The books are sold for Nook and Kindle on Amazon.com and BarnesandNoble.com at $4.99 each.
 
Kuegler took over Peku Publications in 2008, which was launched that year under the name of Wasabi Media Group. It was renamed Peku last year.
 
Based in Manchester, N.H., Peku Publications is a portfolio company of Wasabi Ventures, a venture capital firm that partnered with Loyola University Maryland in Baltimore last year to create the Wasabi Ventures Accelerator.
 
Peku Publications received engineering and design support from Wasabi Ventures, and uses Wasabi Ventures interns on as-needed basis for business and marketing anaylsis. It has also used interns from Loyola’s English department for editing and writing.
 
Kuegler has grown the publication from five freelance writers and 20 articles per week to 20 freelancers, two editors and 100 articles per week in 23 online publications for a national audience.
 
“We have new, original content every weekday from experts in their fields,” she says of the publications on health and fitness, home and garden, entertaining and other lifestyle topics.
 
Peku Publications claims 1.7 million readers per month. The privately owned company has a revenue-based advertising model. Kuegler says that from 2009 to 2010, ad revenue grew by 639 percent; from 2010 to 2011, by 220 percent; and from 2012 to 2013, an expected 125 percent.
 
This summer’s marketing analysis will examine the current publications, what’s popular and look for ways to provide more in-depth content within the context of the current model.
 
Source: Michele Pesula Kuegler, Peku Publications
Writer: Barbara Pash

The setting was an auditorium at Howard Community College, in Columbia. The organizer was the Maryland/Israel Development Center. And the topic was cybersecurity, with a panel of experts from federal government, private industry and defense contractors who last month highlighted trends and opportunities in the field.
 
Cybersecurity is reportedly a $55 billion industry in the U.S., although the state economic department does not have a specific breakdown for Maryland. There is also no separate ranking for the cybersecurity industry among the state’s industries.
 
However, by 2016, the federal government’s cybersecurity budget alone is expected to reach $14 billion. Last month, the National Security Agency at Fort Meade broke ground for a reportedly $3.2 billion cyber command center.
 
The agency is one of a half-dozen federal defense and intelligence agencies near Baltimore. Also located here are large financial institutions like T. Rowe Price and Legg Mason, and healthcare facilities like Johns Hopkins Medical Institutions and the University of Maryland Medical System – all of which have their own cybersecurity teams.
 
Ed Jaehne, chief strategy officer of  Hanover, Md., defense contractor KEYW Corp., sees opportunities, particularly for small and medium sized companies that can respond to market needs.
 
“A lot of innovation occurs in them,” says Jaehne, for, in the industry term, agility, meaning programs that identify a cyber attack is happening and implement a course of action.
 
More than two-thirds of companies aren’t aware of having been the target of a cyber attack until months later, he says, and then only because a third party like a security company notices unusual activity.
 
“You cannot respond to cyber threats without agility,” says Jaehne. “The absence of cyber awareness is both a management issue and a technical issue.”
 
Panelist Matthew Speare, chief technology officer of M&T Bank, says the bank’s cybersecurity focus is to prevent attacks on its corporate and commercial customers.
 
Speare wants protection that is built into the business process. “It should occur automatically without human intervention,” he says.
 
Panelist Frederick Ferrer of National Security-Cyber Consulting, in Baltimore, says programs must better predict the type of attack and how to prevent it.
 
“There is great concern at the national level,” says Ferrer, a member of the Maryland Commission on Cybersecurity Innovation and Excellence, a quasi-independent agency, and, at the time of the conference, director of cyberspace for Booz Allen Hamilton Engineering Services.
 
“Terrorists are becoming better at cyber attacks, and within a year they may have the capability to cripple the U.S. economy by any number of attacks. They don’t want to steal things or be a nuisance. They want to destroy things like the national electric grid or Wall Street.”
 
Ferrer gives another example of cyber attack. An American steel company has spent millions of dollars and two years to develop a special chemical formula, proprietary information a competitor — business or nation-state — would love to have.
 
“It doesn’t have to be a Stealth Fighter or a U.S. Department of Defense project” that needs protection, he says.
 
Sources: Ed Jaehne, KEYW Corporation; Matthew Speare, M&T Bank; Frederick Ferrer, National Security-Cyber Consulting
Writer: Barbara Pash
 
 
 
 

If you're looking for the safest and cleanest beaches this summer, there's an app for that.

Assateague Coastkeeper, a clean water advocacy nonprofit in Berlin, has launched a free app that tells if beaches and waterways in Worcester County are safe and open to the public, based on official monitoring of bacteria count.
 
The Swim Guide App can be downloaded from the Coastkeeper’s website or from iPhone, iPad and Android devices.

Kathy Phillips, Assateague Coastkeeper, calls the Swim Guide app a one-stop shop for swimming, fishing and water sports in Ocean City, Assateague and surrounding areas. 

Swim Guide information comes from Worcester County, which monitors the bacteria level at Ocean City beaches; the U.S. National Park Service, for Assateague Island’s beaches; and Assateague Coastkeepers, for Coastal Bay waterways like Horn Island, St. Martin’s River and Herring and Turville creeks where jet skiing, kayaking, standup paddling and other sports are popular.
 
Phillips updates the Swim Guide weekly, usually on Thursday night or Friday morning. It will remain operable through Labor Day Weekend.
 
Phillips expects the guide to be an annual summer program. She says the Assateague Coastkeepers is looking for funding to expand it next summer. “We’d like to put in the popular kayaking launch sites,” she says.

Assateague Coastal Trust runs Assateague Coastkeeper. The trust is a partner of Waterkeeper Alliance, an international movement of 200 clean water advocacy groups, whose Lake Ontario group inaugurated the app program in 2007.
 
“There was an issue of pollution. The Lake Ontario group thought it would be a public service to have a single place people could go to find out if a beach was open or not, and also to raise awareness of Waterkeepers,” says Phillips.
 
The idea quickly spread to other groups around the Great Lakes, then to California and the Pacific Northwest. Phillips estimates that about 50 Waterkeepers-affiliated groups now have apps for their local waters.
 
The app has proven so popular that Assateague Coastal Trust, which is funded by private donations, decided to inaugurate one for Worcester County, its jurisdiction.
 
Source: Kathy Phillips, Assateague Coastkeeper
Writer: Barbara Pash
 
 

Canton startup 410 Labs hopes to raise up to $5 million in its third round of funding this year. Founded by Dave Troy and Matt Koll, the company will use the money to refine its email management program, Mailstrom, and to double its current staff of six with design and marketing positions.
 
CEO Dave Troy says the second round of financing will be open to angel investors and venture capitalists, although he did not give a timeframe for closing the round. He also did not give a precise figure but said it would be "under $5 million." 
 
“We are focused on furthering the product,” Troy says of Mailstrom. 410 Labs introduced it last year, an outgrowth of an earlier product called Shortmail, to manage email and text messages. Since its founding in 2011, 410 Labs has raised a total of $1 million. Its first round of financing, it raised $750,000 privately and from angel investors. Another $300,000 was subsequently raised privately. 
 
In January, 410 Labs offered a free beta version of Mailstrom. The financing will be used to refine the web application for large-scale email users, or people who receive 50 and more email messages per day.
 
Since its launch as a free beta program, 44,000 people have processed 550 million emails via Mailstrom. “That gives you a sense of how much email is floating around,” says Troy.
 
Troy credits a technology blogger, Adam Dachis of Lifehacker, with the number of beta users. “When it first came out, there wasn’t a lot of notice. Then an online blogger wrote about it in February and we went from a few thousand [beta users] to 30,000 users in a couple of weeks,” he says. A mention in a story on email in The New York Times Personal Tech section didn't hurt, either.

Mailstrom is available on a free trial basis for the foreseeable future although at some point, 410 Labs will set a fee for versions with different options, says Troy.

Email was introduced in 1971. It hasn’t changed much since then, says Troy, but the mushrooming number of email has created a problem that Mailstrom is intended to solve.
 
Mailstrom works with any standard email system. It uses headers and subject lines to organize emails by a number of categories, including sender, mailing list, social network and shopping network. It can delete a large number of messages from a single sender or company, and can skim by content or time period.
 
Following the industry’s best practices for emails, the program does not open and read the message body, nor does it store the emails.
 
“It takes an initially overwhelming number and makes it actionable,” says Troy.
 
He has found that personality determines how people deal with emails. “Some delete every day, some don’t delete at all. We built an email product that works for a lot of different personalities.”
 
The company is located in the Emerging Technology Center at Canton incubator. Troy has not decided whether to accompany the incubator this fall to its new site in Highlandtown. 


Source: David Troy, 410 Labs
Writer: Barbara Pash

 
 
 

SalesWarp recently closed its second round of financing and is planning a third round before the end of the year. The Canton e-commerce company is also adding five employees in engineering and product management to its current full-time staff of 16.
 
Private investors funded the first and second rounds, CEO David Potts says. He declined to give specific numbers but says that to date, SaleWarp has raised under $5 million.
 
He says that the third round of financing will be “more traditional,” intended for venture capital investors and with a goal of $5 million to $10 million.
 
SalesWarp’s Storefront Management System is an enterprise software product for retail environments from online stores to warehouse systems. It manages data from product to market, and processes orders.
 
“Our software filled a gap we found in the market,” says Potts.
 
SalesWarp originally worked with service providers to integrate its software with clients’ systems. However, about a year ago, SalesWarp decided to service its clients directly, “to make sure all the systems work. It gives us a higher quality product at the end of the day," says Potts. 
 
SalesWarp retains partnerships with service providers for some aspects of e-commerce like front-end merchandising and branding and marketing, if the client chooses.
 
“It allows us to offer an array of services beyond SalesWarp,” says Potts. The third financing round will be used to continue building services for clients.
 
According to Potts, sales have been growing quarter to quarter 50 to 100 percent for the past six quarters.
 
Within a year of launching its system in 2009, the company had acquired the top 10 retailers in the country as clients, he says. This summer, additional clients in the high-end fashion and shoe industries will be announced. He declined to specify brands but says their names will “resonate in those spaces.”
 
6th Street Commerce developed and is the corporate entity for SalesWarp. The privately financed SalesWarp is located in the incubator Emerging Technology Center at Canton. Potts hasn’t decided if  the company will move with the ETC to it new location in Highlandtown in October.
 
Whatever the decision, he says SalesWarp will need an office for at least 20 people. Last year, the company doubled the number of full-time employees from eight to 16. 
 
Source: David Potts, SalesWarp
Writer: Barbara Pash

Adashi Systems LLC, a Canton emergency management software developer, is expanding its market to include the  federal government and is coming out with the latest version of its software platform for first responders within the next few months.
 
Brian Pollack, business development manager, says the company’s traditional customer has been local government. This year, the company is changing its sale focus to federal agencies, starting with the Federal Emergency Management Agency, or FEMA.
 
Pollack says Adashi has 1,500 customers at city and county levels in nearly every state in the country. In Maryland, they include Baltimore City, Baltimore County and Queen Anne’s County.
 
The majority of customers are fire departments or hazardous material teams within fire departments. It also has customers among police departments and US Marine bases that have their own fire departments.
 
Adashi offers four software products. Dispatch, the basic offering, provides navigation, routing and planning data. First Response offers navigation, planning data, hazard modeling and incident guidance. Command Post, the most comprehensive, combines the Dispatch and First Response products and provides a response management system linking commanders.
 
The fourth product, Navigation and Routing Option, has a GPS tracking system. It is included in Dispatch and optional with First Response and Command Post.
 
Pollack says the technology was developed at the U.S. Army Edgewood Chemical Biological Center, at Aberdeen Proving Ground. Edgewood and a company called OptiMetrics had a license to develop the software.
 
The privately funded Adashi is located in the incubator, Emerging Technology Center at Canton. Pollack does not know if it moving to the ETC’s new Highlandtown location in October.
 
Adashi is a finalist in the state’s 2013 incubator company of the year award, the winners to be announced next month. The company has a staff of 12, and has immediate openings for four positions for engineers and developers.
 
Source: Brian Pollock, Adashi Systems LLC
Writer: Barbara Pash

America’s Best Racing promoted the 138th Preakness Stakes held May 18 at Pimlico Race Course on its new website featuring fashion, food, celebrities, gambling and insiders' tips. The site focuses on the horseracing lifestyle and competition.

New York nonprofit Jockey Club launched America’s Best Racing last year and is funding it with $10 million over the next five years.
 
The website is part of a multimedia platform designed to build awareness of thoroughbred horse racing and to pique public interest in the sport, especially among young adults, according to Jason Wilson, vice president of business development of The Jockey Club.
 
“The sport historically has not been promoted on a national basis in a coordinated way. America’s Best Racing is a recognition that help was needed and how we could fill the void,” Wilson says.

To promote specific races, a tour bus with America’s Best “ambassadors” arrives in cities to give interviews and generate excitement for upcoming events. A tour bus arrived in Baltimore earlier this week with staffers and video crews, and will be on the track for Saturday's race.
 
“We want to get the flavor of what’s going on at the Preakness,” he says.
 
Besides the website, America’s Best has hired a communications director to generate stories about the sport and specific races on TV, radio and social media outlets. The platform produces TV programming and distributes videos through the internet taken at race events.
 
America’s Best is also looking into making an application and games. “We have a game in development and we are looking for people who have existing games about horse racing,” says Wilson.
 
Founded in 1894 as a nonprofit, the Jockey Club oversees registration of thoroughbreds nationwide and supports thoroughbred racing on a national level. The club’s vice chairman is Stuart Janney III, who is active in Maryland racing and co-owns the Kentucky Derby winner, Orb. Kevin Plank, founder of the Baltimore firm Under Armour Inc, is a member of the club.
 
The Jockey Club has no connection to the Maryland Jockey Club, which is affiliated with the Stronach Group and runs Pimlico and other racing properties, Wilson says.
 
The Jockey Club launched America’s Best in response to a study it commissioned. The study showed a declining interest in thoroughbred horse racing, and the impression that it was a sport for the elite.
 
“We decided to get the word out about racing, that it’s for a mainstream audience,” Wilson says. “We are focused on having the next generation get into the sport.”
 
Source: Jason Wilson, The Jockey Club
Writer: Barbara Pash
 
 
 
 
 
 
 
 

SmartLogic Solutions LLC is looking for a new home to accommodate its growing staff as the web and mobile application developer expects to double revenue by next year.

Currently located in the Emerging Technology Center at Canton, the eight-year-old web and mobile application developer intends to leave the incubator within the next six months for another location in the city. The ETC is moving to Highlandtown in the fall. 
 
President Yair Flicker has been scouting commercial buildings in Canton, Federal Hill and Fells Point for a 2,000-square-foot office.  “We need to find something quickly,” he says.
 
SmartLogic develops software for web and mobile products like iPhone and Android applications and brings in about $1.5 million in annual revenue. In one year, from the first quarter of 2012 to the first quarter of 2013, revenue grew 34 percent, according to Flicker.

“If we’re not at $3 to $4 million in revenue by the end of 2014, I’d be disappointed.”
 
To that end, he has instituted several changes. SmartLogic recently hired a marketing director and a development director. The company is also hiring four more employees this year, primarily developers and programmers, to add to its staff of 11.
 
A new website is in the works, with a focus on attracting  small- and medium-sized businesses. Clients include Woofound and McDonogh School. During the course of a year, the company works on 12 to 15 projects.
 
Founded in 2005, the privately financed company moved into the incubator, Emerging Technology Center at Johns Hopkins Eastern in 2006. In 2011, it relocated to the Emerging Technology Center at Canton.
 
Source: Yair Flicker, SmartLogic Solutions LLC
Writer: Barbara Pash
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Startup Spotkick this week is introducing its first product, cybersecurity software. Located at an incubator on the University of Maryland, Baltimore County campus, the cybersecurity service provider is releasing three versions of the software it uses for its own clients. All the software, so far unnamed, is found on Spotkick's website and one of the versions is free.
 
CEO and founder Eric Fiterman says the free version is staying on the website for the foreseeable future. There is a fee for the other two versions, standard and premium. 
 
“Not all businesses can afford services like ours and other providers,” he says. “We want to make it accessible to them.”
 
All three versions are designed to take inventory of a company’s computer system and provide a report of vulnerabilities, although at different levels of complexities. The software is web-based, with users filling out a profile online. Reports are delivered online as well.
 
“Different companies have different levels of exposure based on factors like the age of their computer system,” Fiterman says.  “We run inventories of different capabilities depending on what clients want. We look for things that are hidden or hard to find.”
 
Fiterman calls the free version a “walk-through” that gives users an idea of their exposure to cyber risks like getting hacked or having their data compromised.  
 
The standard version, a flat fee whose price is likely to be under $49, has detailed information about where the user’s system is most vulnerable and to what kinds of cyber-risks. The premium version, likely under $79, not only identifies the risks but provides options on how to protect the system and even counter-attack.
 
Fiterman, a former U.S. Federal Bureau of Investigation agent whose specialty was cyber crimes, founded Spotkick in 2011. It was the first startup accepted into the then-newly formed incubator known as the Northrop Grumman Cync Program. The program is the result of a partnership between UMBC and Northrop Grumman Corp.
 
Fiterman says Spotkick will continue to market its cybersecurity services to clients, among them the U.S. Department of Defense, Northrop Grumman and other Baltimore area startups.
 
“We have service contracts and are generating revenue,” he says, although he declined to give a figure. 
 
The privately financed startup has a staff of five. Fiterman will hire at least two more developers this year.
 
Source: Eric Fiterman, Spotkick
Writer: Barbara Pash
 
 

The state is hiring more than 400 staffers as it proceeds to implement the federal health program known as Obamacare.

The Maryland Health Benefit Exchange, a key element in the plan, is hiring more than 300 people around the state, of which 107 are in the Baltimore metro and Anne Arundel County region, to operate a program that enrolls individuals and small businesses in the exchange. The exchange is also hiring another 75 to 100 people to operate its central call center. These positions are in addition to the 70 jobs announced earlier whose staffers would be involved in setting up the exchange itself.

The Patient Protection and Affordable Care Act, aka Obamacare, required that each state set up a marketplace for the public and health insurers. In 2011, the Maryland General Assembly created the Maryland Health Benefit Exchange, an independent state agency, to fill that role. The state is beginning to roll out programs in the state, starting with the Connector Program, which signs up people for the plan, and the call center.

The Connector Program enrolls individuals and small businesses in the exchange. Enrollment for individuals officially begins Oct. 1, and for small businesses on Jan. 1, 2014. The program is hiring staffers, called navigators and assistors, to guide individuals and small businesses through the health insurance options in the exchange. Training for staffers will begin in July and August in anticipation of the official enrollment dates.

The exchange has hired six healthcare vendors to set up the Connector Program in regions around the state. Leslie Lyles Smith, the Health Benefit Exchange’s director of operations, says each vendor has its own hiring practices and application deadlines may vary. Job-seekers can visit the exchange website for the names of the vendors in the regions. Smith says vendors may be contacted directly.

The exchange is spending approximately $24 million, split among the vendors, to set up the program.

Besides the six vendors for the program, nearly 50 subcontractors will support their efforts. Vendor positions include training development and delivery for the Connector Program and staffing and running the central call center, named the Consolidated Service Center. The center is scheduled to open in August. Smith says the state will announce the vendor awarded the call center contract in a few weeks.

Besides the over 400 employees being hired to operate the program and call center, the exchange itself is continuing to hire staffers and vendors for other, future programs. The exchange website has job listings under the “careers” category and instructions to apply. Requests for vendors is on the website under “procurement” along with information about vendors who have already been awarded contracts.
 
The Maryland Health Connection is the exchange’s online portal for the public to get information about its programs, health insurance and tax credit, and enrollment. Smith says the exchange is also launching a social media campaign, tentatively set for May, as a way to inform the public about the healthcare options.
 
Source: Leslie Lyles Smith, Maryland Health Benefit Exchange
Writer: Barbara Pash
 
 
 

Butchers Hill web design and development firm Fastspot LLC is expanding. The company is adding a new department in analytics and search optimization to boost its marketing support for clients and will hire four employees to add to its staff of 14 over the next six months. It is looking for web developers and designers and project managers, President Tracey Halvorsen says.
 
The company is also adding new features to its free open source content management system, BigTree, to make it more efficient. The Butchers Hill web design and development company's updated product will be available this summer to the web community through its own website and that of BigTree’s.
 
“Anyone who wants to use it can,” Halvorsen says.
 
Fastspot introduced BigTree as open source software last year, where it turned out to be popular among higher educational institutions and museums. Halvorsen says the new features are being developed but declined to specify them as they are still being developed. She says the company will continue to sell it as part of a project.
 
“But we don’t want clients to feel locked into it and we want to see what others in the design and development community do with it,” she says.

Halvorsen says the company will roll out its new department over that timeframe. The department’s services will be offered on an hourly fee basis. The department comes in response to client request.
 
“After we launch a website, it’s important to know who is coming to the site, is the content performing as well as it should and is the structure of the site working?” she says.
 
Fastspot has a national client base of higher educational institutions, cultural institutions, nonprofits and museums. They include Bucknell University, Tufts University, Johns Hopkins University and the International Spy Museum in Washington, D.C.
 
Fastspot doesn’t take on projects of less than $50,000. Large projects can cost $200,000 to $500,000 and take from nine months to two years. Most higher education clients’ projects run in the six figures, she says. Fees are based on an hourly rate and annual maintenance contracts are available.
 
Fastspot was founded in 2001. Halvorsen says revenue at the privately funded company has increased by at least 10 percent per year since founding.
 
Source: Tracey Halvorsen, Fastspot LLC
Writer: Barbara Pash

Interactive marketing and design agency idfive LLC moved its office from downtown to Hampden’s Meadowmill complex this year to accommodate its growing staff.
 
The company will hire four people by the end of the year, in sales, business development and design, and hired three shortly after the move. The company currently employs 16.
 
Andres Zapata, executive vice president of strategy, says idfive left a 3,200-square-foot office on East Redwood Street for a 3,700-square foot office at 3600 Clipper Mill Road. The company has use of a common conference room and facilities.
 
“We were out of space” downtown, he says. “It doesn’t sound like that much difference in square feet but the way the [Meadowmill] office is configured, we have more work space.”
 
The location offers free parking and is close to the Woodberry Light Rail, Zapata says. Zapata says idfive is making the office more eco-friendly by installing two large skylights in the roof. The skylights will bring in more natural light and reduce energy consumption.
 
Founded in 2005, idfive provides web design, social media and traditional advertising with a focus on higher educational institutions and nonprofits. Revenue was in the $5 million to $10 million range last year.
 
Last month, idfive published a book on higher education marketing. The book can be downloaded free through May. “University X: How to Rescue a College Brand from Bland” was written by Zapata, chief creative officer Sean Carton and marketing director Peter Meacham, and edited by creative director Matt McDermott.
 
After May, the book will be sold via Amazon and Google Play, with paperbacks and an iBook coming out as well. The paperback will be priced at $14.95; the digital versions, $6.99.
 
Source: Andres Zapata, idfive LLC
Writer: Barbara Pash