Sports & Recreation : Innovation + Job News

Peku Publications recently published its first two electronic books, and plans to publish four more by the end of this year. The online publishing company, affiliated with a Baltimore accelerator, is also kicking off a marketing analysis this summer to grow readership of its 23 free online magazines. 
 
The two e-books are “Entertaining with PKP,” recipes for cocktails and appetizers; and “Beyond Cats & Dogs: A Guide to Unique Pets.”
 
Both topics were chosen because of their popularity in the online magazines, says CEO and Editor Michele Pesula Kuegler, who is married to Tom "TK" Kuegler, co-founder and general partner of Wasabi Ventures LLC. The books are sold for Nook and Kindle on Amazon.com and BarnesandNoble.com at $4.99 each.
 
Kuegler took over Peku Publications in 2008, which was launched that year under the name of Wasabi Media Group. It was renamed Peku last year.
 
Based in Manchester, N.H., Peku Publications is a portfolio company of Wasabi Ventures, a venture capital firm that partnered with Loyola University Maryland in Baltimore last year to create the Wasabi Ventures Accelerator.
 
Peku Publications received engineering and design support from Wasabi Ventures, and uses Wasabi Ventures interns on as-needed basis for business and marketing anaylsis. It has also used interns from Loyola’s English department for editing and writing.
 
Kuegler has grown the publication from five freelance writers and 20 articles per week to 20 freelancers, two editors and 100 articles per week in 23 online publications for a national audience.
 
“We have new, original content every weekday from experts in their fields,” she says of the publications on health and fitness, home and garden, entertaining and other lifestyle topics.
 
Peku Publications claims 1.7 million readers per month. The privately owned company has a revenue-based advertising model. Kuegler says that from 2009 to 2010, ad revenue grew by 639 percent; from 2010 to 2011, by 220 percent; and from 2012 to 2013, an expected 125 percent.
 
This summer’s marketing analysis will examine the current publications, what’s popular and look for ways to provide more in-depth content within the context of the current model.
 
Source: Michele Pesula Kuegler, Peku Publications
Writer: Barbara Pash

If you're looking for the safest and cleanest beaches this summer, there's an app for that.

Assateague Coastkeeper, a clean water advocacy nonprofit in Berlin, has launched a free app that tells if beaches and waterways in Worcester County are safe and open to the public, based on official monitoring of bacteria count.
 
The Swim Guide App can be downloaded from the Coastkeeper’s website or from iPhone, iPad and Android devices.

Kathy Phillips, Assateague Coastkeeper, calls the Swim Guide app a one-stop shop for swimming, fishing and water sports in Ocean City, Assateague and surrounding areas. 

Swim Guide information comes from Worcester County, which monitors the bacteria level at Ocean City beaches; the U.S. National Park Service, for Assateague Island’s beaches; and Assateague Coastkeepers, for Coastal Bay waterways like Horn Island, St. Martin’s River and Herring and Turville creeks where jet skiing, kayaking, standup paddling and other sports are popular.
 
Phillips updates the Swim Guide weekly, usually on Thursday night or Friday morning. It will remain operable through Labor Day Weekend.
 
Phillips expects the guide to be an annual summer program. She says the Assateague Coastkeepers is looking for funding to expand it next summer. “We’d like to put in the popular kayaking launch sites,” she says.

Assateague Coastal Trust runs Assateague Coastkeeper. The trust is a partner of Waterkeeper Alliance, an international movement of 200 clean water advocacy groups, whose Lake Ontario group inaugurated the app program in 2007.
 
“There was an issue of pollution. The Lake Ontario group thought it would be a public service to have a single place people could go to find out if a beach was open or not, and also to raise awareness of Waterkeepers,” says Phillips.
 
The idea quickly spread to other groups around the Great Lakes, then to California and the Pacific Northwest. Phillips estimates that about 50 Waterkeepers-affiliated groups now have apps for their local waters.
 
The app has proven so popular that Assateague Coastal Trust, which is funded by private donations, decided to inaugurate one for Worcester County, its jurisdiction.
 
Source: Kathy Phillips, Assateague Coastkeeper
Writer: Barbara Pash
 
 

America’s Best Racing promoted the 138th Preakness Stakes held May 18 at Pimlico Race Course on its new website featuring fashion, food, celebrities, gambling and insiders' tips. The site focuses on the horseracing lifestyle and competition.

New York nonprofit Jockey Club launched America’s Best Racing last year and is funding it with $10 million over the next five years.
 
The website is part of a multimedia platform designed to build awareness of thoroughbred horse racing and to pique public interest in the sport, especially among young adults, according to Jason Wilson, vice president of business development of The Jockey Club.
 
“The sport historically has not been promoted on a national basis in a coordinated way. America’s Best Racing is a recognition that help was needed and how we could fill the void,” Wilson says.

To promote specific races, a tour bus with America’s Best “ambassadors” arrives in cities to give interviews and generate excitement for upcoming events. A tour bus arrived in Baltimore earlier this week with staffers and video crews, and will be on the track for Saturday's race.
 
“We want to get the flavor of what’s going on at the Preakness,” he says.
 
Besides the website, America’s Best has hired a communications director to generate stories about the sport and specific races on TV, radio and social media outlets. The platform produces TV programming and distributes videos through the internet taken at race events.
 
America’s Best is also looking into making an application and games. “We have a game in development and we are looking for people who have existing games about horse racing,” says Wilson.
 
Founded in 1894 as a nonprofit, the Jockey Club oversees registration of thoroughbreds nationwide and supports thoroughbred racing on a national level. The club’s vice chairman is Stuart Janney III, who is active in Maryland racing and co-owns the Kentucky Derby winner, Orb. Kevin Plank, founder of the Baltimore firm Under Armour Inc, is a member of the club.
 
The Jockey Club has no connection to the Maryland Jockey Club, which is affiliated with the Stronach Group and runs Pimlico and other racing properties, Wilson says.
 
The Jockey Club launched America’s Best in response to a study it commissioned. The study showed a declining interest in thoroughbred horse racing, and the impression that it was a sport for the elite.
 
“We decided to get the word out about racing, that it’s for a mainstream audience,” Wilson says. “We are focused on having the next generation get into the sport.”
 
Source: Jason Wilson, The Jockey Club
Writer: Barbara Pash
 
 
 
 
 
 
 
 

Baltimore news station WBAL-TV recently signed an agreement with New Jersey's Dyle mobile TV to bring live broadcast programming to viewers who want to watch news and other programs on their cell phones. The move will help the local NBC affiliate expand its reach and stay ahead of the competition with new technologies. 

Roger Keating, senior vice president of digital media for WBAL parent Hearst Television Inc., says the technology will be available by the end of this year. 

Dyle mobile TV operates through a receiver accessory, sold for $84.98 on Amazon.com and other outlets. The accessory, about the size of a matchbox, has an antennae. It plugs into a smart phone or tablet, turning it into a television. Dyle technology is available now for iPhones and will be ready for Android devices in a few months.

“The worst case scenario is that it wouldn't begin until the end of this year,” Keating says. The timeframe depends on the engineering work, like upgrading WBAL's transmission tower, that is needed to implement mobile TV.

Dan Joerres, president and general manager of WBAL-TV, calls Dyle mobile TV the "next step" in television technology. "The intent is to build another product for our consumers," he says.

"We are trying to build a network in a market. Maybe there will be other TV networks in Baltimore that will have [mobile TV] in the future."

Indeed at least one already has. Sinclair Broadcasting Group Inc. said earlier this month that it is doing so in 10 of its stations, including WBFF Fox 45, in the next six months.

Mobile Content Ventures, a partnership of 12 major broadcast companies, operates Dyle mobile TV. Keating says Hearst TV already transmits the Dyle service to three of its stations, in Cincinnati, Greenville, S.C.; and Orlando, Fla.

 
Sources: Roger Keating, Hearst TV; Dan Joerres, WBAL-TV
Writer: Barbara Pash

Baltimore's tourism bureau is expanding its free app for tourists and convention planners to new platforms and neighborhoods.

The 3-D app of the city, known as BaltimoreInSite, will be available free for Android devices and downloadable from Visit Baltimore's website by mid-2013. The app is currently available on the iPhone. Since it was launched last year, 60 people have downloaded the app. 

The app's map will cover about half the city by this summer and the rest by next year, says Brian Russell, integrated practice manager at Ayers Saint Gross Inc. The Baltimore architectural firm developed the app, which currently covers about one-fourth of the city. 

“We are applying video game technology to telling about the city in a unique way,” Russell says. 

Baltimore InSite now covers the Inner Harbor to Amtrak’s Penn Station, including Canton, Fort McHenry and Locust Point. Future coverage will extend to Station North Arts & Entertainment District and the Charles Street corridor along with major institutions and attractions like Johns Hopkins University, the Baltimore Museum of Art, the Maryland Zoo in Baltimore Zoo and M&T Bank Stadium. The app links to hotels, restaurants, retail and attractions that are Visit Baltimore members.
 
Visit Baltimore  CEO Tom Noonan says the app has several uses. Convention and hotel sales teams use it to show potential convention customers the layout of the city and its attractions. It is a media planning guide to find restaurants, caterers and venues. Tourists use the app to find attractions and walking tours.
 
Noonan says the app is an ongoing project.  The web version will link to other websites, and new buildings and attractions like Horseshoe Casino will be added as they open.
 
The app cost about $40,000 to develop, paid by Visit Baltimore and Ayers Saint Gross, which also contributed pro bono work to the project. 
 
Sources: Brian Russell, Ayers Saint Gross; Tom Noonan, Visit Baltimore
Writer: Barbara Pash

Parking Panda, the Baltimore startup that finds a spot to put your car, is cruising into new cities and attracting new funding.

Within a few months, it will begin marketing in Philadelphia, its third site. San Francisco, Chicago and Boston are next on the list. Last month, it expanded to Washington, D.C. The company recently received $250,000 from investors, with another $250,000 in the works, CEO Nick Miller says. Miller founded the firm in 2001 with Adam Zilberbaum, chief technology officer. 

The company doesn't have exact dates for the expansions after Washington, D.C., says Miller. In part, it depends on demand and how many parking spaces can be arranged. 
 
Parking Panda locates available parking spots in private driveways and garages that drivers can reserve in advance on the web or via mobile phones. In Baltimore and Washington, D.C., it is working with two garage companies, PMI and Central Parking.
 
In addition, Parking Panda works with private home-owners and small business to rent their driveways, parking lots and garages. “We have quite a few private driveways that are rented for Ravens [football] games,” says Miller, who tries to line up parking for other events like festivals and farmers markets.
 
Also, he adds, “we work with certain neighborhoods, like Federal Hill,” where on-street parking is scarce and there are no parking garages.
 
Miller says the price the driver pays is set by the parking garage or driveway owner. Parking Panda takes a 20 percent fee on whatever is charged.  “If they charge $10, we get $2,” he says.
 
Parking Panda has a few, small parking competitors in the area, says Miller.

”But no one is doing what we do, with parking garages and private parking.”
 
Source: Nick Miller, Parking Panda
Writer: Barbara Pash

Baltimore based social media games company PlayScreen is continuing to expand its product lines with new mobile gaming apps. 

The company's latest product, PlayScreen Poker, is available for download for free in the Apple App Store. In addition to the traditional game play model of most poker apps, PlayScreen Poker allows users to connect with their friends through Facebook Connect and Apple Game Center. The game also allows players to score achievements and find hidden objects.

PlayScreen is continuing to expand its offerings in 2012.

PlayScreen has also developed a successful app centered on bocce ball. The PlayScreen app is the most popular bocce ball app for iPhone and iPod Touch, and the top sports game in Italy. The company is currently developing a tournament version of its bocce ball app that is scheduled for release in late 2012.

Writer: Amy McNeal
Source: Vasilios Peros, PlayScreen

The distressed real estate market is offering an opportunity for growth for ProGymSystems. The Baltimore based company is launching a new venture to open fitness studios in office properties with a high vacancy rate.

“Fitness and healthy living aren’t only hobbies for the fit crowd or bodybuilders. They are becoming the lifestyle of choice for the mainstream,” says ProGymSystems Director W. Thomas Sjolander.

The company sees the current real estate environment as an opportunity for expansion, and is marketing their new concept to property managers looking to attract new tenants to highly vacant properties by offering upgraded amenities.
“Many office buildings have high vacancy rates,” Sjolander says. “ Amenities like a free fitness center will help attract new tenants and even retain current tenants.”

ProGymSystems typically designs gyms for hotels, private clients and multi-housing properties. The company has designed gyms at the Saratoga Lofts in Baltimore and TownPlace Suites at Arundel Mills. ProGymSystems has approached several area property developers with the new concept, including Corporate Office Properties Trust, JBG Rosenfeld, Chesapeake Property Management and St. John Properties.

Writer: Amy McNeal
Source: W. Thomas Sjolander, ProGymSystems

Broadcast Sports Inc. is growing.

The Hanover-based company that provides wireless telecommunications services for major sporting events recently opened a  U.K. office and is adding two staff positions here in Maryland.

Broadcast sports is currently hiring a test engineer and a management information systems analyst at its Hanover headquarters.

“The most exciting thing going on is all the new technologies we are working on now that will be deployed at various events this year," says Broadcast Sports Sales and Marketing Specialist Colleen Stanley. Though its U.K. office has only been on a few months, the company has been selected for some major sporting events including the Formula 1 racing series, Stanley says.

2012 is shaping up to be a busy year for Broadcast Sports. Already on the slate for this year, Broadcast Sports will be working the Winter X Games, Super Bowl XLVI, the Masters Golf Tournament, the Daytona 500, The Indianapolis 500 and the Summer Olympics in London. With all these events on tap, the company is looking for more help.


Writer: Amy McNeal
Source: Colleen Stanley, Broadcast Sports Inc.

Baltimore Ravens Linebacker Ray Lewis is expanding his business portfolio and capitalizing on his athletic prowess with the launch of his newest enterprise, RL52 Cycling LLC. 

The company will provide equipment, training regimens and workout videos for both experienced cyclists and beginners. RL52 Cycling has rolled out its first offering, a series of cycling workout videos. The videos, “No Limits” and “4th Quarter Grind,” are designed to provide high-intensity, low-impact workouts.

“Ray Lewis has always been passionate about the importance of educating and motivating all ages to live a lifestyle of health and fitness,” says Laura Rosen, RL52 Cycling’s vice president of marketing and product development. “He formed the RL52 Cycling Company to offer products to everyone, whether you are an entry-level fitness enthusiast or a world-class athlete. He wants to excite people to get involved in cycling and to get fit.”

The Spinervals workout came about when Ray and his friend and workout partner, former NFL player and United States Olympic Bobsledder Greg Harrell, began cycling together off season and quickly realized the anaerobic and aerobic benefits of cycling. Lewis began studying performance gains from cycling and partnered with former professional triathlete Troy Jacobson last summer to develop the Spinervals Cycling series.

RL52 Cycling plans to offer co-branded equipment, accessories, apparel, nutritional & wellness supplements and training programs to cyclists. The company is also developing cycling based programs for high schools and team sports.

Writer: Amy McNeal
Source: Laura Rosen, RL52 Cycling

An innovative business idea can come to an entrepreneur at any time. For Matt Baker, the founder of Terrapin Adventures in Savage, inspiration struck during a zip-lining tour of the rainforest in Costa Rica. After touring the US to look at similar facilities, Matt returned to Baltimore to open the outdoor adventure experience Terrapin Adventures.The growing company has recently doubled the size of its staff, adding 15 positions in the last two months.

"We try to share our love of the outdoors with people," says Baker, who goes by the title Chief Adventure Officer.

Located at Savage Mill, Terrapin Adventures offers team building adventure days for corporate clients, church groups and scout troops, and also books private parties. Open year round, Terrapin Adventures holds a variety of events, including murder mysteries, moonlight madness events, and the "Beer & Fear" Hallowe'en event with partner Ram's Head Tavern.

The adventure park offers participants the opportunity to try a wide range of adrenalin pumping activities, including zip-lining, climbing towers, high and low challenge courses, and the giant swing. Teams are accompanied by a guide who stresses both safety and fun. The challenges on the courses are designed to maximize team work and creative thinking.

"We create an 'a-ha!' moment, when the process of sharing something outside of the normal workplace gets people to think differently," continues Baker. "We help build stronger relationships."

The company is also active in its community. They have partnered with Arlington Echo to adopt two endangered terrapin turtles, and sponsored a clean-up of the Little Patuxent River. Terrapin Adventures recently sponsored a 5k race, "Terrapin And The Hare," to benefit Playworks D.C.


Writer: Amy McNeal
Source: Matt Baker, Terrapin Adventures