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Hair Cuttery pegs Hampden firm for social marketing makeover

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In an effort to bump up its profile, Hair Cuttery, the national salon chain, pegged Baltimore-based Vision Multimedia Technologies (VMT) to create several digital communications projects, including a Web site redesign, social marketing strategy development, pay per click advertising, search engine marketing, electronic lead capture and comprehensive reporting and analysis.

"Our proprietary technical solution really appealed to the Hair Cuttery team as they try to leverage the social networks of their fans, friends and followers. The reports that we will be able to generate will provide meaningful data in real time and that is truly valuable marketing return on investment information," says Brian Razzaque, president and chief technology officer of VMT, based in Hampden.

The using an open source content management system, DotCMS, VMT will bring social media functionality such as blogging and electronic newsletters to the revamped Hair Cutter Web site. The site is scheduled to launch in fall 2009.

In addition, the company will train Hair Cutter stylists on ways to engage and react to various social media outlets and how to promote their services online. VMT's proprietary software application will give Hair Cutter execs the power to track sales leads and results spawned by the stylists interactions on social networks.

Writer: Walaika Haskins
Source: Brian Razzaque, Vision Multimedia Technologies

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