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Credit Unions Aim to Capitalize on Bank Discontent

As the financial crisis deepens and consumer outrage grows over new fees, credit unions are seizing an opportunity to bring more members into their organizations.

The Maryland & DC Credit Union Association is launching a new ad campaign to highlight the features that credit unions have to offer potential new members.

The Maryland & DC Credit Union Association has launched a website to inform consumers about the potential advantages that they could receive from joining a credit union. At whatsinitforme.org, people thinking about making the switch to a credit union can find out the basics of what credit unions are all about and read a blog about the programs and policies of credit unions.

The association has also launched advertising spots on Baltimore radio stations, outdoor banner ads and online ads promoting credit union membership and the benefits of credit unions. The spots focus on the potential money savings for consumers who choose credit unions over traditional banks.

Source: Maryland & DC Credit Union Association
Writer: Amy McNeal
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