Tidal TV, a Baltimore-based web video company with about 70 employees nationwide, is looking to expand its local workforce by up to 60 as it prepares for a move into a 16,000 square-foot facility in the new mixed-use McHenry Row development in South Baltimore. Tidal TV was one of the first tenants in Tide Point, the rehabbed industrial building on the Locust Point side of the Inner Harbor. Now Under Armour is taking over all of Tide Point and driving many tenants to seek new digs nearby.
Tidal TV was started in 2008 by Scott Ferber, who with his brother John founded Advertising.com, which is now a division of AOL. Vice President Rich Morrissey says that the company is drawing in new talent to help it continue to compete in the fast-growing online video advertising sector, including mobile video advertising.
"The online video market space is exploding," Morrissey says, with 40% market growth forecast in each of the coming three years. Morrissey adds that the Baltimore employment scene is highly competitive, citing job search site Indeed.com, which ranks Baltimore as one of only four metropolitan areas with a 1:1 ratio of job seekers to positions (the others are Washington, DC, New York, NY, and San Jose, CA). Some Tidal TV employees currently commute from as far as Bethesda, MD and Erie, PA, but more than doubling office space in its move, Tidal TV will begin close to home to occupy more positions with Baltimore-based talent while drawing out-of-towners with experience monetizing web video content closer to headquarters.
"As a startup we always look for the best and brightest," Morrissey says.
Writer: Sam Hopkins
Source: Rich Morrissey, Tidal TV