Warschawski, a Baltimore-based full service branding, marketing, public relations, advertising, and interactive agency is stretching its reach with the acquisition of Boston-based marketing communications agency Louder Than Words (LTW). The purchase, which was effective November 1, will bring LTW president, Rich Polt, who served as vice president of Warschawski in the late 1990s, back to Baltimore as the firm's senior vice president.
Tricia McKenna, vice president of LTW, will remain in Boston to lead Warschawski's New England office, continuing to oversee and manage LTW accounts and ensure a successful transition for all clients to Warschawski.
"We have been fortunate to build a very strong name and reputation nationally for our integrated and brand centric marketing communications work. We were just named the "Small Agency of the Year" for the U.S. for the fourth time in five years. With that kind of momentum, we felt it was time to expand our geographic footprint and explore opportunities in another major market. The high caliber leadership at Louder Than Words, their specific experience and expertise, their client mix, and the Boston market all made tremendous strategic sense for us," says David Warschawski, founder and CEO.
The Boston market will provide a new geographic platform for growth, according to Warschawski. "We also are optimistic that the expertise that Louder Than Words brings to Warschawski in working with both hi-tech clients and socially responsible clients will be a boon to our current clients and of interest to perspective new clients."
"As Louder Than Words focused more on PR and marketing and did not previously offer in house creative services, this enables us to offer their clients creative services all under one roof (e.g. creative design, web development, interactive design). Since our creative services is based in Baltimore, Boston will work with our creative folks here to team on client assignments they are working on currently and for new clients we win in the Massachusetts area," he continues.
Due to the tremendous breadth and depth of clients handled by the Baltimore office, Warschawski says he expects some crossover between the type of work handled in both office. In some instances clients will benefit from having people in Baltimore and Boston work jointly on an account.
Source: David Warschawski, Warschawski
Writer: Walaika Haskins