A Baltimore social media and advertising campaign has caught the attention of
Ad Week.
WTMD and
Urbanite magazine have partnered on a Foursquare promotion that involves giving away prizes to folks who have the most check-ins at participating shops and restaurants.
"This is really the pivot point of where traditional and new media can exist together to enhance a station and magazine's stature in the community, sell more ads and sponsorships," WTMD General Manager Steve Yasko tells Ad Week. The station is
preparing to move to a larger space in the winter.
You can read the entire Ad Week story
here.