Restaurants are going in and out of business, changing menus, updating prices, offering new specials, etc. and this content is best communicated and managed locally. SaaS (software-as-a-service) companies realize that a focus on core competencies is more important today than ever before. LocalUp is committed to focusing on its core competencies (technology, the business model and support) while allowing the licensee to focus on their core competencies as well (local content management, sales and marketing).