Marketing : Development News

A new indoor go-kart racetrack is pulling into Howard County May 3.  Autobahn Indoor Speedway LLC is building two Grand Prix-style tracks and Formula One-inspired Italian-style electric cars that can go as fast as 50 miles per hour.

General Manager Bill Harris says the company is spending $1.75 million to lease and renovate the Jessup building, buy the go-karts and mechanical equipment and install technology. Autobahn leased the 60,000-square-foot building in January and will complete its renovations this month.

Harris says it chose the site because of its proximity to Columbia, Washington, D.C, and Greater Baltimore. Research shows that customers will come as far as 25 miles to come to a go-kart racetrack. 
 
The speedway is the first facility of the corporate Autobahn Indoor Speedway, based in Tampa, Florida. There is an indoor go-kart facility in White Marsh, Baltimore County, that is not affiliated with Autobahn Indoor Speedway. Grand Prix is a style of racing that customers will recognize. Harris says that two of the partners in the corporation were from this area and suggested it as a site.
 
The facility has a 50,000-square foot racetrack area, with the remaining space divided among spectator areas, a meeting room that seats 40 and a party room that seats 20.  While individuals can purchase race tickets, the marketing effort is geared toward birthday parties and corporate events. The speedway is also setting up a racing league with cash prizes. 
 
“One of the reasons we selected this area is because there are so many corporate businesses and regional offices in the private sector, government agencies and military installations like Fort Meade,” says Harris, who says that the speedway has already booked a number of corporate events for May and June.
 
The speedway has 50 go-karts, of which 10 are “junior karts,” for children. Outdoor go-kart racing is a popular sport but indoor racing has been limited by the fact that go-karts are gas-powered.
 
“That doesn't lend itself to an indoor sport but recently a way was found to convert the go-karts to electric,” says Harris. 
 
Autobahn Indoor Speedway has a staff of 20 at its Jessup location. Harris says the goal is to generate $2 million per year in sales during its first 12 months of operation.
 
Writer: Barbara Pash
Source: Bill Harris, Autobahn Indoor Speedway LLC

Maybe you've tried bar-hopping, but what about restaurant-hopping? Dishcrawl, which launches in Baltimore this month, dubs itself as a “gastronomic adventure” and encourages guests to try a variety of foods in selected neighborhoods.

Baltimore’s first Dishcrawl will be held in Canton April 17, taking diners to four “secret” restaurants. Founder Tracy Lee says the company will expand the culinary social experience to Fells Point, Federal Hill, Charles Village and Hampden, though no events have been scheduled yet. If Baltimore City crawls are successful, Lee says she will consider expanding Dishcrawl to Baltimore County.  

Lee launched Dishcrawl in the San Francisco Bay Area in 2010 as a way to share her favorite restaurants. Though it's now up and running in New York, Montreal, Ottawa, San Jose, Toronto, Philadelphia and Washington, D.C., it wasn’t an instant success.

“In the beginning, it was really hard to figure out how to get the word out,” Lee says. “I would spend 20 hours promoting to get 20 people to an event.”

Lee turned to social media to help promote the crawls. She and her team, which includes ambassadors in each city, use Facebook, Twitter, Instagram and other social media outlets to spread the word.

“I love Baltimore and the diverse food scene,” Lee says. “The community and coming together as a group of foodies is what makes Dishcrawl successful in cities.”

Curious as to which Canton restaurants will be included in the inaugural crawl? Keep an eye on Twitter, where the team will drop hints at @dishcrawlbal. Ticket holders will receive an email with the meeting location 48 hours prior to the crawl.   

The first three restaurants will feature one dish each and the the fourth will serve dessert. Chefs and restaurateurs will share stories, as well. Tickets cost $45, excluding alcohol.


Writer: Renee Libby Beck
Source: Tracy Lee, Dishcrawl 

After a season of closure for renovations, the Belvedere's the 13th Floor will open Oct. 4 with a new design and concept.
 
Known for its dramatic views of Baltimore, the restaurant and lounge located in the Mount Vernon neighborhood has been closed since April.
 
The restaurant's parent company Belvedere Restaurant Group focused on creating a new look and approach for the space by hiring local PR firm Vitamin to rebrand the spot, Owner Sondra Goad says. The restaurant group is spending $500,000 on the renovations. 
 
Interior designer Joley King hoped to design a space that combines a modern aesthetic with reminders of the building's historic past including some of the original steel columns. The building will also feature custom designed stained glass as well as artisan steel furniture in a tribute to Baltimore's steel history, Goad says. 
 
"The 13th Floor will be a place to unwind, to talk, and to connect, while being above the daily grind in one of Baltimore's most historic landmarks," Goad says.
 
Goad says the bar and restaurant will cater to an upscale crowd as well as expanding the uses of the space to focus on private, catered events and wedding parties.
 
A Beaux Arts style building, the Belvedere is listed on the U.S. National Register of Historic Places. The former hotel was the premier lodging in Baltimore in the first half of the 20th century with guests such as John F. Kennedy, Woodrow Wilson, and Clark Gable. In 1991, the building converted to condos with restaurants and bars remaining open to the public.
 
Other businesses inside the building, now a condo complex, include the Owl Bar and Truffles Catering.
 
Source: Sondra Goad, owner of Belvedere Restaurant Group.
Writer: Alexandra Wilding, [email protected]

Baltimore's neighborhoods will have a staring role in next month's National Main Streets Conference, as Charm City becomes the first city to host the conference twice. The yearly conference was last held in Baltimore in 2005.
 
Conference organizers hope to send a message to attendees that small businesses and main streets across the country are thriving and local development is on the rise. The conference, titled "Rediscover Main Street,” will be held April 1-4 at the Baltimore Hilton.
 
Baltimore's small-scale development, from urban gardens to craft brewing, will be featured throughout the conference. Organizers plan to use the city as a "living laboratory" for what makes successful neighborhoods, says Mary de la Fe, program manager for conferences at the National Trust Main Street Center.
 
Baltimore has been successful in creating and sustaining innovative practices within neighborhood economic development and the hope of the conference is to highlight some of the success that Baltimore has had, de la Fe says.
 
"We really try to make sure we're showcasing the city, the preservation efforts and the uniqueness of the city," de la Fe says.
 
The conference, an initiative of the National Trust for Historic Preservation, will be co-hosted by Baltimore Main Streets, part of the Baltimore Development Corporation.  Currently, 10 main streets exist within Baltimore including the Fells Point and Hamilton-Lauraville Main Streets.
 
The main street model was developed in the 1980s as an approach to economic revitalization and has since been implemented in over 1500 communities across the nation. The approach focuses a combination of historic preservation, supporting and recruiting businesses, organizing a volunteer base, and neighborhood promotion.
 
Around 1,300 professionals who work in local economic development are expected to attend the conference that will provide educational tours and workshops to help managers of main street programs maintain or create vibrant, sustainable downtowns.
 
Amy Cortese, journalist and author of "Locavesting: The Revolution in Local Investing and How to Profit from It," will provide the keynote address.
 
While the majority of the conference is open to registered participants only, a free overview of the main street approach will be held Sunday, April 1, 8:30 a.m. - 4:30 p.m at the Baltimore Hilton and is open to the public. 

Source: Mary de la Fe, program manager for conferences at the National Trust Main Street Center.
Writer: Alexandra Wilding