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Panini shop adding Maryland franchises

Amorini Panini, a Washington, D.C., restaurant that serves sandwiches and salads, is franchising its business starting in New York, Maryland and the District of Columbia.

Matt Gray, the sandwich shop’s co-founder, says he has filed franchise registration forms and plans to start offering Amorini Panini franchises by early spring.

"The hardest part is building the template and making sure that template works," Gray says.

For the past six months, Gray says he has worked with ifranchise, a consulting firm based outside Chicago, to help him create a manual that instructs future franchisees how to choose a location; handle permitting, construction, and hiring; and run the business.

Gray says his goal for 2013 is selling just five franchises, but his five-year plan includes expanding to 100 franchise-owned restaurants in the Northeast.

Gray, who opened the first Amorini Panini with his business partner Rich Twiley in D.C.'s Penn Quarter in 2010, says that a second location will open its doors by the third week of January. The new restaurant is located at 801 18th St. NW, and will hire 10 employees.

"We’re actually documenting the process so that when we start selling franchises, the franchise dealer will have all this information.

"Today we’re selling paninis, and tomorrow we’re selling systems," he says.

Its menu features breakfast paninis, including a strawberry nutella sandwich; a Montana buffalo chicken panini; and an Italian salad.
Writer: Luis Velarde
Source: Matt Gray, Amorini Panini

Luis Velard is development news editor for Elevation DC, a sister publication. 

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