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New Ellicott City Shop Caters to Yoga Lovers

Yoga enthusiasts and fans of yoga-inspired apparel have a new shopping destination in Ellicott City's historic downtown.
Gogo Guru will open Nov. 17 in the Reedy Electrical building at 8289 Main St. in Ellicott City, next to Tersiguel’s restaurant.
The shop will sell yoga equipment such as mats, yoga clothes, yoga-themed gifts, as well as yoga-inspired fashion apparel.
Owner Hilary Brich has put an emphasis on getting clothes from independent designers that are made either in the US or from a fair trade partner that adheres to fair labor practices.
"We vet the sources of our clothing to make sure it's not made in a factory in China. Our stuff costs a little more but you're supporting independent designers, there's more quality, design, style, and more interesting fabrics," Brich says.
An avid yoga practitioner who became a certified yoga instructor, Brich wanted to combine her extensive business background--working in varying capacities from IT to marketing-- with her love for yoga. Thus, the idea for Gogo Guru was born.
Brich spent the past two years scouring for a retail location for her shop, including Baltimore City neighborhoods like Mount Vernon and Fells Point, to locations in Columbia.
She ultimately selected a location in Ellicott's City's historic downtown because of her ability to work with the building owner to customize the space to her needs within her budget.
The 480-square-foot space is still undergoing the final touches of construction after a renovation that knocked down a wall and opened a big window that had been covered for years in the historic building. The process required approval from the county's historic preservation board.
Brich says she was drawn to the area by the eclectic mix of shoppers and visitors from 20-somethings to an older generation of motorcycle riders that come downtown to have a good time.
Additionally, the yoga scene in Ellicott City is incredibly vibrant with yoga studios and spaces at community centers within every square mile of the city, Brich says.
A quick search on Yelp indicates more than 15 yoga studios in the vicinity of Ellicott City.
Source: Hilary Brich, owner, Gogo Guru
Writer: Alexandra Wilding, [email protected]
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