With her organic and vegan skincare products on the shelves, Shelley Birnbaum's
has become the first tenant in the Hamilton-Lauraville retail incubator.
Owner Shelley Birnbaum previously had a small skin care studio in Hampden, but wanted more space so she could add her retail line of products.
“I just had my skin care studio and that was by appointment only. I didn’t have retail or anything like that. I was making my products at home. So I really was looking to have everything under one roof,” she says.
The Lauraville resident got in touch with Hamilton-Lauraville Main Street and ended up as the incubator’s first tenant, occupying 750 square feet last month.
Birnbaum has also launched a baby line called Baby Botanicals. Birnbaum declined to discuss her investment, but says she was helped by an Indiegogo crowdfunding campaign.
“It’s wonderful to be close to home. It’s exciting to be part of this project to help revitalize the Hamilton retail district.”
Hamilton-Lauraville Main Street
is assisting Birnbaum by reviewing her business plan, helping her obtain permits, preparing financial statements and promoting her retail line through Facebook, email blasts and blogs. The incubator is a former volunteer fire station and one-time Hamilton Democratic Club at 3015 Hamilton Ave.
Hamilton-Lauraville Main Street purchased the 3,250-square foot building for $64,000 last year. Now, the first floor has been renovated and given new life as a place where small, local businesses can be nurtured
until the owners are ready to move into a storefront of their own.
Writer: Amy Landsman
Sources: Shelley Birnbaum, owner ReNew Botanicals
Regina Lansinger, director Hamilton-Lauraville Main Street