Wine lovers can now taste a new local label on the market.
Open Door Cellars is offering three varietals -- chardonnay, cabernet sauvignon and merlot. And the wines come in a box, not a bottle. The wines are being made at a winery in California under the supervision of Michael Fishman, a wine connoisseur and company co-founder with Greg Rochlin.
“We are starting distribution in Maryland, Delaware and Washington, D.C. We intend to make it a national brand. As we grow, we will take office space,” says Fishman who, with Rochlin, also co-owns Quarry Wine & Spirits.
Prestige Beverage Group is distributing the wines in liquor stores, wine shops and restaurants. They come in bag-the-box packaging that, Fishman says, preserves freshness longer after opening than a bottle. It's also more eco-friendly, the business owners say, yielding 85 percent less packaging compared with bottled wines.
The boxes are available in two sizes: 3-liter (equivalent to 4 bottles), priced in the mid-$30s, and 1.5-liter (two bottles), in the low $20. The price is the same for all the varietals.
Fishman says they started Open Door Cellars in response to a need they saw in the market for such wines in the convenience and affordability of bag-in-the-box packaging.
“There are other bag-in-the-box competitors but not as this price point,” he says. “Our goal is to provide broadly distributed, high-quality wines.”
Fishman declined to provide financial figures for Open Door Cellars. The privately-held company has hired one full-time employee, a sales representative, and two part-time employees, to conduct in-store wine tastings. He expects to hire more employees as the company grows.
Source: Michael Fishman, Open Door Cellars
Writer: Barbara Pash