Baltimore native Beth Bell was inspired to start a new business earlier this year by an online chat at the TED forums with one of her film industry colleagues. That chat led to her new business venture,
Green Product Placement
"I had an interest in the new green economy, but wasn't sure what it was I could do exactly to become part of it, when this idea came to me. Now, I'll be able to take the sum of my career experience to not only promote the types of brands and companies I really believe are our future, but also use media to be able to promote sustainable lifestyles," Bell says.
Green Product Placement aims to place green, sustainable, and locally-sourced products in films. Since the inception of her idea in the spring, Bell has been able to partner with several of her film industry colleagues in the US, UK, and Canada to get the ball rolling. Beth and her team are currently working their industry contacts and searching for products that would fit the bill. Locally-sourced products to raise the believability threshold of a movie's setting will be a part of the stable at Green Product Placement as well.
"The idea behind the local angle is this: not only do we support local entrepreneurs, but they help to 'set the place.' Say you're shooting a film in Toronto, but it's supposed to be Baltimore, what makes it 'seem' Baltimore? Local brands; the type of potato chip bag on the kitchen counter, or coffee they use or beer they drink," Bell continues.
Green Product Placement will be moving into the next stage of its plan, a fundraising drive on indiegogo this fall. The company is looking to complete the final startup phases and fully launch in early 2012.
Writer: Amy McNeal
Source: Beth Bell, Green Product Placement