My Hopeful Journey
this year is expanding its market from individual users to businesses and associations. The Baltimore County lifestyle website is offering fee-based corporate memberships to clinics, pharmacies, mind-body programs and online communities as a way to reach more women.
Last year, founder Lisa Drouillard launched a free iPhone application, called the Infertility Survival Kit, to accompany the website. She also launched an app on adoption.
Harford County resident Lisa Drouillard founded the company, located at the TowsonGlobal Business Incubation at Towson University.
For corporate members, Drouillard creates a customized website and mobile application, along with a six-month free membership in My Hopeful Journey. Corporate members can co-brand the site with their logos, message and website links. A basic package costs $500.
"It is a value-added service for their members," she says.
My Hopeful Journey grew out of Drouillard's personal experience of five years of infertility treatments. As a full-time working woman, she found it difficult to keep track of daily tests and medication dosages during treatment.
My Hopeful Journey has an organizer to record appointments, medications, tests, procedures and natural tracking like body temperature. It includes content like resources, blog, task list and journal. Drouillard is continuing to market directly to individuals, who can access the website for free. Users can also sign up for a premium option with customized reports and downloadable documents, for $6 per month.
My Hopeful Journey has over 1,000 users. The Survival Kit app, downloadable from the Apple app store, has over 500 downloads since its launch less than two months ago.
Funding for My Hopeful Journey is private, supplemented by prize money the company has won in different business and pitch competitions.
“Infertility is a very complex, emotional situation. I wanted to share my personal journey, what I went through and what inspired me,” says Drouillard, who has a three-year-old daughter. “I can’t tell you how many people have contacted me to say how much they needed this website.”
Source: Lisa Drouillard, My Hopeful Journey
Writer: Barbara Pash