Baltimore Entrepreneur James Cullen was looking for more fulfillment from life than his career as a lawyer was providing. He found an outlet for his creativity by becoming a designer of custom stickers. His growing sticker company, My Custom Sticker, recently launched a new website to sell both pop culture and custom sticker designs directly to the public.
"I was walking my dog, and I noticed that every other car in my neighborhood had a Nantucket sticker on one side of their bumper and a Maryland Club parking sticker on the other. I happen to know the Maryland Club only has 12 parking places. It struck me that people like to advertise what they do, what they're proud of, where they belong, or what they like," Cullen says.
The Hunt Valley-based company is growing. My Custom Sticker employs 9 people, but is looking to add staff. The company recently added four designs from the popular BBC television series Doctor Who to their catalog. My Custom Sticker has expanded their catalog for wide appeal, from 50 designs at launch to over 1600 designs today.
"We started out doing area-specific souvenirs using text, but what began to set us apart is our graphics. For example, we have over 100 dog breeds. We have everything from New Age to Celtic to hunting and fishing to sports. Our stickers give you an inexpensive way to display what makes you unique and how you relate to everyone else," Cullen continues.
The company is focusing now on developing a business-to-business website, allowing wholesale clients to buy in bulk or create their own designs. My Custom Sticker expects to have the new B2B site up and running by the end of this year.
Writer: Amy McNeal
Source: James Cullen, My Custom Sticker