, a fresh meal delivery service that puts paleo food in the hands of the people at Crossfit gyms, has joined forces with Mindful Chef, a similar business that focuses on serving the yoga community.
The combined companies will run under the Power Supply name and will serve 44 locations in Maryland and Virginia, including Baltimore, Columbia, Glen Burnie, Annapolis and Alexandria. According to Robert Morton, cofounder of Power Supply, the merger will bring new flavors and new drop-off locations. In Greater Baltimore, Power Supply serves South Baltimore Crossfit, Crossfit Revamped in Columbia and Crossfit BWI in Glen Burnie.
Before starting Mindful Chef, co-founder Jeff Kelley ran a food truck called Eat Wonky. Morton says that Kelley's lessons from the food truck industry, combined with the audience Mindful Chef serves and the foundations of the business, made the merger a good fit.
A new ordering system
that allows users to manage multiple orders was just rolled out. For example, let's say Fred is set up with five extra-large lunches and dinners per week in the system, and Wilma is set up with three regular lunches. Both are on the same account as recurring subscriptions. But if Fred goes to Slate Construction's annual retreat out of town and needs to stop his meals for the week, Wilma can still get hers.
Morton says that the companies are "still working on bringing their [supply] lines together"; in the fall he anticipates users will be able to choose from classic paleo meals, a paleo-inspired "middle of the road" option, vegetarian fare and potential third-party lines that can be "built as a subscription under us. It will be easy for customers to access a fellow local company that fits with what we want to offer." There is no word yet on which companies might be offered.
Writer: Allyson Jacob
Source: Robert Morton, Power Supply