Sales Focus, Inc, a Marriottsville based sales outsourcing firm, is launching a new subsidiary of their Travel and Tourism division devoted to specialized business travel -- specifically meetings, incentives, conferences and exhibitions travel.
The new division, MICE Focus LLC, will be managed by Kevin Hichour, who previously ran the Travel and Tourism division. "Our focus into the MICE Travel sector is based on a real need that we see in the industry. At this time, no other company can offer our breadth of integrated Marketing & Advertising services to U.S. or international MICE Destinations & Suppliers," says Hichour.
The new division is intended to provided an integrated one stop shopping style platform for MICE industry suppliers and destinations to reach their targeted audience of business travelers and travel planners. The company's new MICE Travel Portal is designed to showcase the options that are available to MICE travelers, and highlight promotions and special offers.
"As we continue to expand our services in the Travel and Tourism industry, we launched a MICE travel industry-dedicated website catering to the needs of Destinations, Airlines, Hotels & Resorts, DMC's, Cruise Lines, Convention Centers and all other MICE travel suppliers who are looking to expand their strategic partner base and increase their revenues," says MICE Focus president and Co-Founder Anthony Horwath. The site will be devoted entirely to the group travel industry. MICE Focus has also formed a new travel partnership with Meeting Professionals International.
Writer: Amy McNeal
Source: Anthony Horwath, Sales Focus Inc.