Taharka Bros. Ice Cream
is launching a Kickstarter campaign June 12 to raise $35,000 for their new “Vehicle for Change” food truck. And a new movie by Oscar-nominated directors will document their effort in a new, yet-to-be named movie that highlights businesses that support social change.
“We don’t have a retail shop and a lot of people ask us to have a retail shop or ask how to get our ice cream,” Taharka CEO De'Von Brown says. “So this is a way for us to reach our audience, to have something that’s out in the community.”
Taharka Bros. serve up more than just the typical cookies and cream ice cream flavors. They serve what they call “food for thought,” flavors based on social movements. Their goal is to spread the message of inspiring movements and people in history through ice cream, such as a flavor named after Langston Hughes’ poem, “A Dream Deferred.”
Taharka has had a presence at festivals such as the Baltimore Book Festival and Artscape. They have also held events at their factory in Hampden, Baltimore and their products are available at over 65 restaurants in Maryland, Washington, D.C., and Virginia. But a food truck will allow it to make appearances at more festivals, corporate events and colleges.
“Hopefully the food truck will be a way to reach people in terms of a physical one-to-one type of outreach. It’s a community outreach vehicle,” Taharka Creative Director Darius Wilmore says.
Rachel Grady and Heidi Ewing, who directed “Detropia” and “The Boys of Baraka,” have just wrapped up filming of a yet-to-be named movie on Taharka’s Kickstarter campaign. The movie will be featured at the Tribeca Film Festival next spring. The movie will also document Taharka’s collaboration with actress and comedienne Rain Pryor to craft a flavor named after her late father Richard Pryor, whose comedy often addressed class and race. The flavor is tentatively being titled “A Richard Pryor Moment.”
Writer: Daryl Hale
Sources: De'Von Brown and Darius Wilmore, Taharka Bros.