Chicago-based TravelClick, a digital marketing and consulting firm for hotels, has opened a new Digital Agency in South Baltimore. The move, the compay explains, comes during a time when despite the downturn in the tourism industry, hoteliers continue to see marketing directly to consumers through the web as a critical part of their business strategy. More than 55 percent of hotel reservations are booked directly through hotel and corporate websites now. The new location will help TravelClick accommodate this demand and better serve its growing number of hospitality clients.
The new facility, located at 1410 Key Highway, is the homebase for a talented group of designers, marketing experts, and Internet gurus who blend the art of design with the science of marketing hotels directly to online consumers. They are dedicated to serving the digital marketing needs of the hospitality industry, including improving website performance, expanding online visibility, enhancing guest engagement, and ultimately, increasing online bookings and profitability.
A 50-person staff has reportedly been hired to fill a variety of positions at the new office with more positions expected to become available as the company expands its operations. The company will be recruiting world-class designers, Flash developers, media specialists, and programmers. The expanded team will support TravelClick's growing roster of global clients, including the industry's best-known chains, iconic properties, and independent hotels.
"Our new location is a positive indication of TravelClick's financial strength and the growing importance of Internet marketing in the hospitality industry," says Robert Post, TravelClick's President and CEO. "Not only does this new presence help us support our customer-centric culture, it brings more jobs to the Baltimore area."
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