National trade magazine Advertising Age spent a day with students who have enrolled in a joint degree offered by the Maryland Institute College of Art and the Carey School of Business at Johns Hopkins University.
"Over five weeks, a course at the Maryland Institute College of Art asks students to figure out ways to improve business and user experiences at two storied institutions: the post office and the gas station," Ad Age writes about the students participating in the
Design Leadership MBA.
"As a June article in The Wall Street Journal noted, schools are increasingly combining design thinking (which focuses on user experience through anthropological research) with more traditional business programs," Ad Age says.
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