Atlantic City is launching a promotional tour that will bring its famous boardwalk to Baltimore, Philly.com reports.
Entitled “Do AC,” the tour brings all the elements of Atlantic City's boardwalk—the photo booths, massage stations, games of chance, giveaways, and DJs—except they've all been stuffed into a 750-square-foot trailer that's on the move. The tour launched in Philadelphia's Penn Landing this past weekend and will be traveling to Baltimore July 19-21 at the Artscape
festival, before packing up and rolling to New York.
The tour “was specifically created to introduce Atlantic City to people in a new way, create a social media buzz and represent all 12 casinos in key markets," Liza Cartmell, president of the Atlantic City Alliance tells Philly.com. The tour is sponsored by Atlantic City's casinos, and is part of the city's annual $30 million dollar “Live from AC” promotional campaign.
Read more about the portable boardwalk here.