JetBlue has fired a salvo in the low-cost carrier battle by entering the Boston-Baltimore/Washington market, beginning Sept. 9. The carrier's announcement was accompanied by a $19 each-way fare, but if you blinked, you missed it.
An excerpt from the article reads:
The Boston-BWI route has perhaps become the single-biggest
flashpoint highlighting the increasing competition between U.S.
low-cost carriers. Beginning one week from today, JetBlue will launch
its first-ever service from Baltimore with daily service to Boston. The
route will be one of the first outside Florida where the three big
low-cost carriers will compete head-to-head between the same airports.
The Boston-BWI route has at least symbolic value for all three
carriers as they increasingly try to expand in each other's shadow.
Southwest and AirTran are the top two carriers at BWI, while JetBlue
says it is the top carrier (by number of nonstop destinations) out of
Boston. AirTran has slowly been building its presence in Boston, while
Southwest just added service there last month with flights to BWI and
Chicago.
And just yesterday, Southwest announced plans to add St. Louis
service out of Boston. As for JetBlue, it announced its plans to add
Baltimore � and to go head-to-head with both AirTran and Southwest �
shortly after Southwest announced its Boston plans.
Read the entire article here.