Baltimore was abuzz Feb. 16 for the opening of Under Armour's
new retail store in Harbor East
More than half the store is devoted to ladies' apparel as the Baltimore sportswear company is hoping to woo some of the women who buy pricey yoga outfits from Lululemon
, writes Bloomberg.
Under Armour is also getting ready to open a New York office so it can tap top design talent to create feminine sportswear.
Executive Leanne Fremar "is working on opening Under Armour’s first New York office, where she’ll tap design talent," Bloomberg writes.
"She also inherits a unit that has been growing 30 percent a year and added the Studio, a yoga-inspired line, and Armour Bra brands last year."