D.G. Yuengling & Son
is putting the spotlight on Baltimore.
It's filming a number of TV ads in Baltimore that promote Yuengling Lager and Yuengling Light Lager in Baltimore, Shanken News Daily writes. Shanken in a daily email news service that covers the wine, beer and spirits industry.
"Yuengling’s upcoming set of ads includes five new spots currently in production in Baltimore, focusing on the brewery’s Yuengling Lager and Yuengling Light Lager brands," Shanken writes. "They will target the 21-34-year-old age group that represents the company’s core consumer. The new ads follow a recent push in Yuengling’s home market of Philadelphia, aimed toward reinforcing its status as a household name amid an 'influx of new, competitive beer brands.'"
You can read the rest of the article here
And you can read about the commercials' filming in Canton here