The Republican Party primaries kicked off the 2012 election season. State and local campaigns will soon follow and when they do,
is ready. Officially launching next month, the campaign management company offers a software package and professional services to candidates who are running for office and incumbents who are seeking re-election.
Company President Herbert Sweren says four candidates – in state, county and legislative races – have already committed to CampaignOn, although he declines to name them until they formally declare for office.
CampaignOn is a joint venture with Weiss PR Associates. In addition to Sweren, the company’s team includes Barry Silverman, Weiss PR managing partner; Dennis Rasmussen, former Maryland State Senator and Delegate and former Baltimore County Executive; and Robert Infussi, Jr. All have extensive experience in political campaigns.
The company’s software package is tailored to the candidate and his or her voting district. Professional services range from marketing and public relations to brand creation and donor/volunteer letters. The company works with candidates of all parties.
“Campaigns find it challenging to know where to go to get these services and then pay for each separately. We have it all in one package,” says Sweren.
CampaignOn’s pricing varies. “A gubernatorial race will be more expensive than a county council race. There’s more work state-wide versus local,” says Sweren, adding, though, that the aim is to make the pricing within the means of the campaigns’ fund-raising.
CampaignOn currently has two interns from Towson University. More may be added as the election season progresses.
Source: Herbert Sweren, CampaignOn
Writer: Barbara Pash