Towson-based CampaignOn, launching in November, will offer people running for office a suite of tools and the expertise of campaign management professionals in one package and at a price that most campaigns can afford.
"We really believe in the candidate who is serious and wants to run the best possible campaign. We're the game changer. This is something that will dynamically change the way that they run their race," says Herbert Sweren, President of CampaignOn.
The company's Campaign Manager Solutions suite offers office seekers several tools for success. Victory Map allows candidates to enter state-obtained information about likely voters into a program that will generate an interactive map detailing the locations and records of likely voters, with 16 options for categorization. VoterMonster makes interactive and updatable campaign sheets for use by workers detailing the locations of volunteers, donors, and signs to be placed for maximum efficiency. Town Hall Live allows candidates to conduct online town hall style Q&A meetings with potential constituents. The software contains additional tools for tracking mailers, spending, sending email, and template messages. The package also includes expert advice from the CampaignOn staff.
Formed by business expert Herbert Sweren, former Baltimore County Executive Dennis Rasmussen, and advertising executive Barry Silverman, CampaignOn aims to make the tools of professional campaigns accessible to even grassroots local efforts.
"An average client will have a $50,000 budget, some less. We can save them 60-70% of their operating cost, and they can put that back into things that will help them get elected. We can guarantee that they will be the best educated, best organized candidate they can be if they work with CampaignOn," Sweren continues.
IT solutions for the software were handled by Adventure Web Productions. One of the partners' goals is to use Baltimore-based service providers whenever possible. CampaignOn's Campaign Manager Solutions software launches in November. The company will be launching Chief of Staff Solutions, software devoted to helping incumbents stay in office, in the near future.
Writer: Amy McNeal
Source: Herbert Sweren, CampaignOn