Interactive marketing and design agency
moved its office from downtown to Hampden’s Meadowmill complex this year to accommodate its growing staff.
The company will hire four people by the end of the year, in sales, business development and design, and hired three shortly after the move. The company currently employs 16.
Andres Zapata, executive vice president of strategy, says idfive left a 3,200-square-foot office on East Redwood Street for a 3,700-square foot office at 3600 Clipper Mill Road. The company has use of a common conference room and facilities.
“We were out of space” downtown, he says. “It doesn’t sound like that much difference in square feet but the way the [Meadowmill] office is configured, we have more work space.”
The location offers free parking and is close to the Woodberry Light Rail, Zapata says. Zapata says idfive is making the office more eco-friendly by installing two large skylights in the roof. The skylights will bring in more natural light and reduce energy consumption.
Founded in 2005, idfive provides web design, social media and traditional advertising with a focus on higher educational institutions and nonprofits. Revenue was in the $5 million to $10 million range last year.
Last month, idfive published a book on higher education marketing. The book can be downloaded free
through May. “University X: How to Rescue a College Brand from Bland” was written by Zapata, chief creative officer Sean Carton and marketing director Peter Meacham, and edited by creative director Matt McDermott.
After May, the book will be sold via Amazon and Google Play, with paperbacks and an iBook coming out as well. The paperback will be priced at $14.95; the digital versions, $6.99.
Source: Andres Zapata, idfive LLC
Writer: Barbara Pash