Recently formed marketing company
Kalix Communications LLC
is going after independent schools, education and corporate clients.
The company has already landed two clients in the educational field. One is Notre Dame Preparatory School, a Catholic middle-high school in Towson, for which Kalix created a social media marketing campaign. It also bought radio ads and conducted market research on behalf of the school.
Kalix is also working with two divisions at Towson University. It conducted social media training for Towson’s Center for Professional Study’s clients, and formulated a social media strategy for Towson’s Division of Innovation and Applied Research.
Kalix partner and president Jonathan Oleisky formerly headed Media 924, a social media consulting firm. Ruth Eve, Kalix partner and executive vice president, was formerly vice president at Green and Associates, a media buying agency.
“Baltimore has many strong marketing agencies. Our challenge is how we differentiate ourselves,” says Oleisky.
He says Kalix has chosen to do so by subcontracting with 12 “strategic partners,” senior-level executives who are assigned to teams depending on clients’ requests, and by having a flexible fee structure, from retainer to project-based.
Oleisky says Kalix focuses on brand development, creative direction, social media strategy and implementation, media buying and planning and public relations. Besides the two educational institutions, Kalix’s clients include Consolidated Insurance Center, Prezmed and My Directive.
The privately financed Kalix launched its website this week. Oleisky projects first year sales of $500,000 to $750,000 and, based on that projection, expects to hire two to three staffers in project management and account services later this year.
Source: Jonathan Oleisky, Kalix Communications LLC
Writer: Barbara Pash