Baltimore tech startup
has launched a new mobile app for the iPhone and received $1.2 million in angel funding.
The startup is also anticipating another round of financing, adding a new outlet and hiring more staff.
Woofound’s app is a visual personality game called “Me or Not Me.” It is sold in the app store but by the end of summer, Daniel Sines, co-founder and co-CEO with Josh Spears, expects to place the app on the Android Marketplace, recently renamed Google Play.
Soon, the startup will seek another round of financing, perhaps $3 million to $5 million. “We are going more institutional,” he says. It will seek venture capital financing, rather than angel investors, Sines says.
The amount will be based on the results of its launch next month of a commission-based fee from businesses for the app. The app is currently free but businesses will be charged on sales, of which Woofound gets a cut.
The app connects businesses to likely new customers by identifying users’ personality types and then recommends targeted places, activities and restaurants to their types. A Baltimore psychoanalyst and psychotherapist developed the personality test.
“We are offering an extremely personalized solution. We are highly targeted. We have more than 10,000 businesses and experiences on the platform,” says Sines. “The focus on the personal element differentiates us and makes us stand out.”
Sines and Spears founded Woofound in 2011. It is based on their previous company, Social Media Solutions Business, which helped companies manage Twitter, Facebook and other social media in their search for customers. They closed out projects for that company and focused their efforts into Woofound.
Woofound is located in an office in Baltimore County's Middle River area with a staff of 15 and five interns. Sines says it is looking to hire at least two programmers now and more staff over the summer.
Source: Daniel Sines, Woofound
Writer: Barbara Pash