Before Under Armour debuted its Brand House
Feb. 16, CEO Kevin Plank and other executives gave New York media a preview of the 8,000-square-foot shop and what's in store for the Baltimore sportswear company.
"The first item Plank introduced wasn’t a product after all, but a place where Under Armour will display its goods," Forbes writes about the Harbor East store
Execs also talked about "Infrared, part of Under Armour’s innovative ColdGear line," new running shoes the company will unveil this summer, and a digital training monitor, Forbes says.
"There must be, among rival companies like Columbia and even Nike, to a degree, a bit of jealousy regarding Under Armour and its founder," writes Forbes of the company that pulled in $1.2 billion in sales last year.