Fashion : Buzz

Baltimore was abuzz Feb. 16 for the opening of Under Armour's new retail store in Harbor East. 

More than half the store is devoted to ladies' apparel as the Baltimore sportswear company is hoping to woo some of the women who buy pricey yoga outfits from Lululemon, writes Bloomberg.

Under Armour is also getting ready to open a New York office so it can tap top design talent to create feminine sportswear.

Executive Leanne Fremar  "is working on opening Under Armour’s first New York office, where she’ll tap design talent," Bloomberg writes.

"She also inherits a unit that has been growing 30 percent a year and added the Studio, a yoga-inspired line, and Armour Bra brands last year."

Before Under Armour debuted its Brand House Feb. 16, CEO Kevin Plank and other executives gave New York media a preview of the 8,000-square-foot shop and what's in store for the Baltimore sportswear company. 

"The first item Plank introduced wasn’t a product after all, but a place where Under Armour will display its goods," Forbes writes about the Harbor East store.

Execs also talked about "Infrared, part of Under Armour’s innovative ColdGear line," new running shoes the company will unveil this summer, and a digital training monitor, Forbes says.

"There must be, among rival companies like Columbia and even Nike, to a degree, a bit of jealousy regarding Under Armour and its founder," writes Forbes of the company that pulled in $1.2 billion in sales last year. 

You might recall that Travel + Leisure recently named Baltimore the 3rd worst dressed city. 

Another travel magazine says not so, and features a rather dapper Baltimore dandy dressed in duds from area retailers. GO: AirTran Inflight Magazine enlisted "fashion-savvy stylist" Ella Pritsker, director of the Maryland Center of Fashion Design; "talented designer" Christopher Schafer and "hip photographer" Sean Scheidt to create the fashionable look for its September issue. 

"We'll be one of America's best dressed cities in no time," Pritsker tells the magazine. 

We knew Michael Phelps would land a few more high-profile sponsorships after the London Olympics. First, the Rodgers Forge swimmer landed on the Wheaties box.

Now, the most decorated Olympian has wound up in the water again. No, not a swimming pool but a bathtub. Phelps joins Muhammad Ali and Angelina Jolie by becoming the latest face to grace ads for the French luxury line Louis Vuitton. 

"In a new ad for Louis Vuitton, Phelps can be seen partially submersed in a tub while wearing a suit and a pair of goggles with a duffle bag from the French fashion house sits conveniently beside him on a towel," E online writes. "The campaign was reportedly shot by famed photographer Annie Leibovitz."

The ad could get Phelps in hot water with the International Olympic Committee, which has a new rule that prohibits Olympic athletes from appearing in ads that aren't promoted by official sponsors, NBCNews.com writes. 

Under Armour recently unveiled plans for a significant expansion of their corporate headquarters.

From the Sun:

Under Armour is hoping to double the size of its Baltimore headquarters to accommodate additional employees, a retail store and a company museum.

The sports apparel company wants to build an additional 400,000 square feet at Tide Point, an office complex in the Locust Point neighborhood that the firm, which had rented there for years, bought earlier this year.

The company envisions a 20,000-square-foot store opening in 2013, with offices and the museum to follow. Underground and surface parking are also planned.

Read the whole story here.

Sales -- and profits -- are surging at Baltimore's Under Armour.

From the source:

Under Armour Inc.'s net income surged 77 percent in the second quarter as the company sold more athletic clothing and footwear and benefited from soaring direct-to-consumer sales and from taking its previously licensed hats and bags business in-house.

The Baltimore clothing seller also increased its full-year revenue forecast Tuesday to a range above Wall Street's expectations.

Under Armour earned $6.2 million, or 12 cents per share, for the quarter, compared with $3.5 million, or 7 cents per share, a year ago.

Read the full story here.