Carnival Cruise Lines has launched a new ad campaign that touts the benefits of taking a vacation on sea versus one on land, writes the New York Times.
And its is concentrating these ads on 19 markets that have ports in or within driving distance of one of its ports, including Baltimore. That is according to Carnival Chief Marketing Officer James Berra, quoted in the Times article.
" 'Half of the United States is within a five-hour drive from one of our ports,' " Berra says in the story. " 'We’re de-emphasizing the Nebraskas and Wyomings of the world and putting more emphasis on places like D.C. and Baltimore.' "
You can read more about the ad campaign here