Owings Mills weight loss company Medifast Inc. has rolled out a new ad campaign that has received attention from the New York Times, Mashable and Business Insider.
"Medifast has a clever TV campaign running right now that includes a heartbreaking ad featuring customer Tina Shelley, who appears as both her former (fat) self and her new (svelte) self," writes Business Insider. "You have to have a heart of stone not to get a little choked up," the online magazine writes.
Business Insider also talks to the creative director of Minneapolis ad agency Solve, who explains that the videos are before and after shots of actual Medifast customers who lost weight over a period of nine months.
You can read the entire story
here. And here's a link to the
New York Times story.