Baltimore Ravens Linebacker Ray Lewis is expanding his business portfolio and capitalizing on his athletic prowess with the launch of his newest enterprise, RL52 Cycling LLC.
The company will provide equipment, training regimens and workout videos for both experienced cyclists and beginners.
RL52 Cycling has rolled out its first offering, a series of cycling workout videos. The videos, “No Limits” and “4th Quarter Grind,” are designed to provide high-intensity, low-impact workouts.
“Ray Lewis has always been passionate about the importance of educating and motivating all ages to live a lifestyle of health and fitness,” says Laura Rosen, RL52 Cycling’s vice president of marketing and product development. “He formed the RL52 Cycling Company to offer products to everyone, whether you are an entry-level fitness enthusiast or a world-class athlete. He wants to excite people to get involved in cycling and to get fit.”
The Spinervals workout came about when Ray and his friend and workout partner, former NFL player and United States Olympic Bobsledder Greg Harrell, began cycling together off season and quickly realized the anaerobic and aerobic benefits of cycling. Lewis began studying performance gains from cycling and partnered with former professional triathlete Troy Jacobson last summer to develop the Spinervals Cycling series.
RL52 Cycling plans to offer co-branded equipment, accessories, apparel, nutritional & wellness supplements and training programs to cyclists. The company is also developing cycling based programs for high schools and team sports.
Writer: Amy McNeal
Source: Laura Rosen, RL52 Cycling