Marketing : Innovation + Job News

So far 10 tech companies have committed to joining the Emerging Technology Center's new Highlandtown office when it makes the move from Canton Oct. 25. 

The city-run tech incubator will relocate to the King Cork and Seal Building, at 101 North Haven St. 

ETC has also signed up two new companies in its virtual-affiliate program, which accounts for about one-third of the 86 companies in its portfolio. Companies in the virtual program do not have offices but can use ETC facilities at the new Highlandtown site or its other office @ JHU Eastern in Charles Village. ETC president Deborah Tillett declined to name the two companies since the paperwork is still in progress. She says she expects the number of clients in the virtual program to grow. 

Tillett said that some of the companies in the ETC Canton are graduating and thus will not be transitioning to the new ETC Highlandtown. The ETC Highlandtown is laid out with dedicated offices for 11 companies, for which 10 offices are already committed. "We filled the offices quickly. We're quite happy," she says.

The Baltimore Development Corp. oversees the ETC, which houses startup and early-stage companies. The new ETC will occupy less square footage in Highlandtown than it did in Canton, though Tillett says the new location has more usable work space.
 
The ETC Highlandtown will occupy 20,000 square feet of the 70,000-square foot King Cork and Seal Building. In Canton, the ETC occupied 45,000 square feet in the Can Company, but only 30,000 square feet was usable for offices. The remaining 15,000 square feet was shared common space.
 
“We paid for it but we could not monetize it,” she says, referring to common space like lobby, halls and stairways. "We need to be thinking efficiency and the Highlandtown building has a more efficient layout and use of square feet."
 
The ETC moved into the Can Company 15 years ago as the neighborhood was transitioning from primarily industrial to a popular residential and retail neighborhood.
 
“Our leaving the space leaves [the Can Company] room for expansion,” she says.
 
Tillett called Highlandtown an “up and coming” neighborhood with “a lot going on.”  It is a state-designated Arts and Entertainment District, near Johns Hopkins Bayview Medical Center, and on the route of the future east-west Red Line light rail.
 
ETC Highlandtown’s 10 tenants are the following: 
• 6^th Street, an online retail marketing program;
• ADASHI Systems, an emergency response management program;
• American Business Forms & Envelopes, which makes software for printed business forms;
• EventRebels, which provides conference and trade show software;
• Foodem, a B2B wholesale food marketer that is hiring;
• NewsUp, an organized news delivery service;
• Pieran Health Technologies, which sells custom health software;
• Same Grain, which develops social discovery technology;
• Adecio, a digital marketing firm; and,
• New Sapience, a language comprehension software maker.
 
Source: Deborah Tillett, Emerging Technology Centers
Writer: Barbara Pash
 
 
 
 
 
 
 
 
 
 

America’s Best Racing promoted the 138th Preakness Stakes held May 18 at Pimlico Race Course on its new website featuring fashion, food, celebrities, gambling and insiders' tips. The site focuses on the horseracing lifestyle and competition.

New York nonprofit Jockey Club launched America’s Best Racing last year and is funding it with $10 million over the next five years.
 
The website is part of a multimedia platform designed to build awareness of thoroughbred horse racing and to pique public interest in the sport, especially among young adults, according to Jason Wilson, vice president of business development of The Jockey Club.
 
“The sport historically has not been promoted on a national basis in a coordinated way. America’s Best Racing is a recognition that help was needed and how we could fill the void,” Wilson says.

To promote specific races, a tour bus with America’s Best “ambassadors” arrives in cities to give interviews and generate excitement for upcoming events. A tour bus arrived in Baltimore earlier this week with staffers and video crews, and will be on the track for Saturday's race.
 
“We want to get the flavor of what’s going on at the Preakness,” he says.
 
Besides the website, America’s Best has hired a communications director to generate stories about the sport and specific races on TV, radio and social media outlets. The platform produces TV programming and distributes videos through the internet taken at race events.
 
America’s Best is also looking into making an application and games. “We have a game in development and we are looking for people who have existing games about horse racing,” says Wilson.
 
Founded in 1894 as a nonprofit, the Jockey Club oversees registration of thoroughbreds nationwide and supports thoroughbred racing on a national level. The club’s vice chairman is Stuart Janney III, who is active in Maryland racing and co-owns the Kentucky Derby winner, Orb. Kevin Plank, founder of the Baltimore firm Under Armour Inc, is a member of the club.
 
The Jockey Club has no connection to the Maryland Jockey Club, which is affiliated with the Stronach Group and runs Pimlico and other racing properties, Wilson says.
 
The Jockey Club launched America’s Best in response to a study it commissioned. The study showed a declining interest in thoroughbred horse racing, and the impression that it was a sport for the elite.
 
“We decided to get the word out about racing, that it’s for a mainstream audience,” Wilson says. “We are focused on having the next generation get into the sport.”
 
Source: Jason Wilson, The Jockey Club
Writer: Barbara Pash
 
 
 
 
 
 
 
 

Baltimore County's Roseda Beef expects to hit $5 million in sales this year thanks to the expanded distribution of Ripken Gourmet Burgers.

Named after baseball’s Hall of Fame and former Baltimore Orioles baseball star Cal Ripken Jr., the burgers will help bring in an extra $2 million in sales, says Mike Brannon, vice president of Roseda Beef. The number of outlets for the burgers nearly doubled in one year, from 173 stores last year, when the product was originally introduced, to more than 400 stores last month.

Located at Roseda Black Angus Farm in northern Baltimore County's Monkton, Roseda Beef makes and markets the frozen and boxed burgers. Roseda Beef is part of Roseda Black Angus Farm and Old Line Custom Meat Co., a meat processor located in a 17,000-square-foot plant at 1600 South Monroe St. in Southwest Baltimore. 
 
Brannon says the Ripken burgers, priced at $10 per box for four six-ounce patties, is a first for the company. “It’s a big undertaking, our first pre-packed, co-branded product,” he says.
 
Roseda Beef sells fresh meat under its own name to restaurants and grocery stores like Graul’s Market, a local chain. “We raise cattle and sell strip and tenderloin. But selling the ground beef is a challenge. The Ripken burgers enable us to sell more of the middle meat,” says Brannon.
 
Roseda Beef and Ripken signed the deal in 2012. A portion of sales goes to Ripken himself and to the Cal Ripken Sr. Foundation. Ahold USA’s Giant Food grocery chain  is the exclusive outlet for the product because, says Brannon, “Ripken had a relationship with Giant through his community baseball projects.”
 
Ripken burgers were originally sold in 173 Giant stores in Maryland and Washington, D.C. Sales were so strong that this spring the product was introduced into more than 200 stores in Pennsylvania, Virginia and West Virginia as well. In the latter two states, the stores operate under the name Martin’s Food Market. Brannon says there is a possibility of expanding to even more Ahold USA stores in the future.
 
Roseda hired the Florida-based Studio Spear to organize and conduct a social media and public relations campaign. The campaign kicks off this month, officially designated as National Hamburger Month and the start of the “grilling season,”  Brannon says.
 
Ripken is scheduled to promote the product through appearances at a Little League baseball clinic at his Aberdeen Stadium and an end-of-summer picnic to be held at the Roseda Black Angus Farm.
 
A contest for tickets to attend the picnic will be held this summer via Giant and promoted on the Ripken baseball website that becomes operational the end of this month.
 
Source: Mike Brannon, Roseda Beef
Writer: Barbara Pash

OptiCul Diagnostics Ltd. this month submitted an application to the U.S. Food and Drug Administration for approval of its first product, a device that tests for bacterial presence and promises to shorten hospital stays. Upon regulatory approval, which is expected this year, the Rockville biomedical startup with ties to Baltimore plans to market the device next year.
 
The startup is also seeking $5 million in funding from angel and venture capital investors this year, says CEO and Co-founder Israel Gannot. His wife Gallya Gannot is president and co-founder. Last year, the company raised $400,000 from angel investors.

The startup has eight full- and part-time employees. It plans to hire an additional eight employees, in engineering, marketing and sales, this year in preparation for selling the device in 2014.

Called an Optidet, the device OptiCul is developing can determine if a patient is carrying bacteria and if so which kind within three minutes. 

“The device helps with diagnosis and allows you to treat patients quicker, resulting in shorter hospital stays,” says Gannot, professor of biomedical engineering at Johns Hopkins University and a professor at Tel Aviv University.
 
The Maryland Department of Business and Economic Development awarded grants totaling $300,000 for research, which OptiCul conducted with the University of Maryland microbiology and chemistry departments.  
 
OptiCul Diagnostics was founded in Israel in 2008 with seed money from the Israeli government. In 2010, it opened its American headquarters and main laboratory to the William E. Hanna Jr. Innovation Center, an incubator in Montgomery County, where it is still located.
 
Gannot says the device, about the size of a small box, is designed to be placed in a hospital laboratory and used multiple times. The samples, about the size of business cards, are disposable. The device is priced at $10,000 and the samples at $3 each.
 
The initial marketing focus will be the I-95 corridor, Boston to Washington, D.C.,  where, by Gannot’s count, there are 2,500 hospitals with laboratory facilities.
 

Source: Israel Gannot, OptiCul Diagnostics Inc.
Writer: Barbara Pash
 
 
 
 
 
 

Butchers Hill web design and development firm Fastspot LLC is expanding. The company is adding a new department in analytics and search optimization to boost its marketing support for clients and will hire four employees to add to its staff of 14 over the next six months. It is looking for web developers and designers and project managers, President Tracey Halvorsen says.
 
The company is also adding new features to its free open source content management system, BigTree, to make it more efficient. The Butchers Hill web design and development company's updated product will be available this summer to the web community through its own website and that of BigTree’s.
 
“Anyone who wants to use it can,” Halvorsen says.
 
Fastspot introduced BigTree as open source software last year, where it turned out to be popular among higher educational institutions and museums. Halvorsen says the new features are being developed but declined to specify them as they are still being developed. She says the company will continue to sell it as part of a project.
 
“But we don’t want clients to feel locked into it and we want to see what others in the design and development community do with it,” she says.

Halvorsen says the company will roll out its new department over that timeframe. The department’s services will be offered on an hourly fee basis. The department comes in response to client request.
 
“After we launch a website, it’s important to know who is coming to the site, is the content performing as well as it should and is the structure of the site working?” she says.
 
Fastspot has a national client base of higher educational institutions, cultural institutions, nonprofits and museums. They include Bucknell University, Tufts University, Johns Hopkins University and the International Spy Museum in Washington, D.C.
 
Fastspot doesn’t take on projects of less than $50,000. Large projects can cost $200,000 to $500,000 and take from nine months to two years. Most higher education clients’ projects run in the six figures, she says. Fees are based on an hourly rate and annual maintenance contracts are available.
 
Fastspot was founded in 2001. Halvorsen says revenue at the privately funded company has increased by at least 10 percent per year since founding.
 
Source: Tracey Halvorsen, Fastspot LLC
Writer: Barbara Pash

Interactive marketing and design agency idfive LLC moved its office from downtown to Hampden’s Meadowmill complex this year to accommodate its growing staff.
 
The company will hire four people by the end of the year, in sales, business development and design, and hired three shortly after the move. The company currently employs 16.
 
Andres Zapata, executive vice president of strategy, says idfive left a 3,200-square-foot office on East Redwood Street for a 3,700-square foot office at 3600 Clipper Mill Road. The company has use of a common conference room and facilities.
 
“We were out of space” downtown, he says. “It doesn’t sound like that much difference in square feet but the way the [Meadowmill] office is configured, we have more work space.”
 
The location offers free parking and is close to the Woodberry Light Rail, Zapata says. Zapata says idfive is making the office more eco-friendly by installing two large skylights in the roof. The skylights will bring in more natural light and reduce energy consumption.
 
Founded in 2005, idfive provides web design, social media and traditional advertising with a focus on higher educational institutions and nonprofits. Revenue was in the $5 million to $10 million range last year.
 
Last month, idfive published a book on higher education marketing. The book can be downloaded free through May. “University X: How to Rescue a College Brand from Bland” was written by Zapata, chief creative officer Sean Carton and marketing director Peter Meacham, and edited by creative director Matt McDermott.
 
After May, the book will be sold via Amazon and Google Play, with paperbacks and an iBook coming out as well. The paperback will be priced at $14.95; the digital versions, $6.99.
 
Source: Andres Zapata, idfive LLC
Writer: Barbara Pash

Canton business consulting firm EntreQuest is in talks to partner with three universities and foundations around the country this fall to promote entrepreneurship as it expands its reach in the higher education market.
 
“We want to leverage our assets and use their platforms to add value to their members, clients and students,” says CEO Joe Mechlinski, who is also a best-selling author. He declined to name the universities and foundations until deals are finalized, which  he anticipates this fall.

EntreQuest first entered the university space last December, when it launched the Growth University, an online training and certification courses downloadable from its website. Courses range from sales to leadership at a fee of $297 to $497 per individual course, or a corporate fee of $30 per month per person.
 
Mechlinksi says more than 200 people have downloaded Growth University courses since its launch. He also says that entreQuest this year plans to introduce the Growth Factor, video webinars that feature interviews with business leaders.
 
Mechlinksi’s first book, “Grow Regardless,” was published last February. That same month, it hit No. 3 on The New York Times list of best-selling business books, No. 1 on Barnes & Noble.com and No. 5 on Amazon.com.

EntreQuest offers help in sales, staffing and strategy to businesses. The entreQuest team spends 30 days at the client-company interviewing stakeholders and surveying employees, according to Mechlinksi, who says entreQuest has consulted with about 400 companies around the country since its founding in 2000. The fee depends on services and size of the client.
 
The client receives a detailed action plan for the next year. For an extra fee, entreQuest will stay on site to recruit staff, provide training and fill any other client requests.
 
EntreQuest has offices at the incubator, the Emerging Technology Center at Canton. Its staff also mentor other incubator tenants. The company has 11 employees and is currently hiring three, including a director of products, recruiting director and senior business consultant.
 
Source: Joe Mechlinski, entreQuest
Writer: Barbara Pash

Recently formed marketing company Kalix Communications LLC is going after independent schools, education and corporate clients.
 
The company has already landed two clients in the educational field. One is Notre Dame Preparatory School, a Catholic middle-high school in Towson, for which Kalix created a social media marketing campaign. It also bought radio ads and conducted market research on behalf of the school.
 
Kalix is also working with two divisions at Towson University. It conducted social media training for Towson’s Center for Professional Study’s clients, and formulated a social media strategy for Towson’s Division of Innovation and Applied Research.
 
Kalix partner and president Jonathan Oleisky formerly headed Media 924, a social media consulting firm. Ruth Eve, Kalix partner and executive vice president, was formerly vice president at Green and Associates, a media buying agency.
 
“Baltimore has many strong marketing agencies. Our challenge is how we differentiate ourselves,” says Oleisky.
 
He says Kalix has chosen to do so by subcontracting with 12 “strategic partners,” senior-level executives who are assigned to teams depending on clients’ requests, and by having a flexible fee structure, from retainer to project-based.
 
Oleisky says Kalix focuses on brand development, creative direction, social media strategy and implementation, media buying and planning and public relations. Besides the two educational institutions, Kalix’s clients include Consolidated Insurance Center, Prezmed and My Directive.
 
The privately financed Kalix launched its website this week. Oleisky projects first year sales of $500,000 to $750,000 and, based on that projection, expects to hire two to three staffers in project management and account services later this year.
 
Source: Jonathan Oleisky, Kalix Communications LLC
Writer: Barbara Pash
 

Baltimore's tourism bureau is expanding its free app for tourists and convention planners to new platforms and neighborhoods.

The 3-D app of the city, known as BaltimoreInSite, will be available free for Android devices and downloadable from Visit Baltimore's website by mid-2013. The app is currently available on the iPhone. Since it was launched last year, 60 people have downloaded the app. 

The app's map will cover about half the city by this summer and the rest by next year, says Brian Russell, integrated practice manager at Ayers Saint Gross Inc. The Baltimore architectural firm developed the app, which currently covers about one-fourth of the city. 

“We are applying video game technology to telling about the city in a unique way,” Russell says. 

Baltimore InSite now covers the Inner Harbor to Amtrak’s Penn Station, including Canton, Fort McHenry and Locust Point. Future coverage will extend to Station North Arts & Entertainment District and the Charles Street corridor along with major institutions and attractions like Johns Hopkins University, the Baltimore Museum of Art, the Maryland Zoo in Baltimore Zoo and M&T Bank Stadium. The app links to hotels, restaurants, retail and attractions that are Visit Baltimore members.
 
Visit Baltimore  CEO Tom Noonan says the app has several uses. Convention and hotel sales teams use it to show potential convention customers the layout of the city and its attractions. It is a media planning guide to find restaurants, caterers and venues. Tourists use the app to find attractions and walking tours.
 
Noonan says the app is an ongoing project.  The web version will link to other websites, and new buildings and attractions like Horseshoe Casino will be added as they open.
 
The app cost about $40,000 to develop, paid by Visit Baltimore and Ayers Saint Gross, which also contributed pro bono work to the project. 
 
Sources: Brian Russell, Ayers Saint Gross; Tom Noonan, Visit Baltimore
Writer: Barbara Pash

Kithly LLC, a startup entertainment website, is kicking off a new business strategy to make money. 

The free website asks users to input their preferences for entertainment and then Kithly culls through its own list of activities and events that fit users' lifestyle. Kithly is now opening up its website to even promoters for a fee, giving them access to the people most likely to attend their events, says Co-founder Devin Partlow.
 
During the month of April, event promoters can sign up on its website to have information about their events sent to Kithly users for free. After the free offer ends, event promoters will hopefully stick around and continue to use the website, at a fee of $5 per event. 
 
“Everyone knows about the big shows and concerts in Baltimore. We are interested in the small and local events,” says Partlow of promoters and organizers who usually don’t have the budget to do much advertising.
 
“Instead of going onto a campus and hanging up posters or passing out flyers to whomever walks by, we are helping them reach their target market,” he says. “We used to recommend only things we could find for the site. Now, promoters and organizers will pay us to market to our users."
 
The change in business strategy is another evolution of Kithly since Partlow founded it in 2010. Originally called Hooopla, the idea was to let users of its website share information about events. It then broadened its reach to include information obtained from Facebook and Meetup groups. The company is one of four that graduated from Baltimore City's startup bootcamp Accelerate Baltimore.  
 
Partlow says he now has 6,000 recommendations on the website of places to go and things to do. The recommendations are constantly updated, and include events around the country. Most, though, are in Baltimore and Washington, D.C., Kithly’s home base.
 
“We analyze our users, what kinds of events they like and run it through our algorithm. We recommend things they wouldn’t necessarily hear about,” he says of local comedy clubs and band appearances.
 
In the last two months, Partlow says that the number of website users and clicks to the website have grown by 70 percent each. He says there are now about 300 users.
 
Last year, Kithly moved into the Emerging Technology Center in Canton. Kithly received a $25,000 Accelerate Baltimore award from the Canton incubator. Partlow met his cofounder Stacy Weng and advisor Ben Lieblich through CoFoundersLab.com. 
Partlow is focusing Kithly on entertainment but may add other areas like sports events in the future. “We are starting with that niche and we’ll see how it works before expanding,” he says.
 
Source: Devin Partlow, Kithly LLC
Writer: Barbara Pash
 
 
 
 
 
 
 
 
 
 
 
 
 

Baltimore County life sciences firm Sterilex Corp. is tapping into the Latin American market this year.

The Hunt Valley company will launch in Mexico by mid-2013, followed by a rollout in other countries, including Costa Rica and Chile. It made its first international foray last year with a launch in Canada.
 
Sterilex manufactures proprietary and microbiological agents to solve contanimation problems, says Alex Josowitz, director of business development. Put in layman’s terms, the company makes different substances that kill organisms that form a protective biofilm, such as plaque on the teeth or pink streaks in grout. 
 
“Once the biofilm is formed, it’s difficult to get to the organisms. It becomes an issue in health care and industrial applications,” says Josowitz, whose company makes several different agents, liquid and powder, for different customers.
 
Most of Sterilex customers are food and beverage manufacturers, including meat, poultry, dairy, wineries and breweries. It also has clients in the dental industry as it has an agent to disinfect dental water lines where biofilm tends to build up.
 
To make the agents, Sterilex has several manufacturing plants across the country, including one in Baltimore City.  The company sells mainly through distributors. Josowitz estimates that over 5,000 companies use its products but almost all are sold through full-service chemical distributors.
 
Josowitz says the entry into international markets came at the request of its American distributors, many of whom have international operations. “They asked if we had the ability to sell abroad. We felt it would help our business here,” he says.
 
To do so, the company obtained an export grant from the state, met federal Environmental Protection Agency regulations and fulfilled the application process in each of the foreign countries. There were patent and trademark issues.
 
“It was convoluted and costly, and can take over 12 months to get approvals,” says Josowitz.
 
Sterilex was founded in 1995. It shares an office with its sister company, Global EPI Research. The privately held company pulls in about $10 million in annual sales, which are growing about 30 percent a year.
 
The woman-owned business has a staff of 11.  It is not currently hiring but Josowitz says there’s a “good chance” it will do so in the future.
 
Source: Alex Josowitz, Sterilex Corp.
Writer: Barbara Pash

Ahead Research, a life sciences startup founded by two Johns Hopkins University School of Medicine students, is launching its second product, Medassure, this year.

Craig Monsen and David Do launched the health information company in Fells Point in 2012 along with its first product, Symcat. 

Symcat allows users access to medical information and to assess the state of their health. Available on the web or as an application on a mobile device, the program asks users to enter their medical symptoms, then provides information from the federal Centers for Disease Control's database on the most likely diagnosis. Symcat is available as a free download on any smart phone, both iPhones and Android devices.

Medassure takes Symcat a step futher by providing information on medications to take for the diagnosis and analyzing possible interactions with the users' other medications. The founders say they plan to merge the two products together and market under the single name of Symcat.

Tolu Babalola, the company's head of growth, says Ahead Research launched Symcat with little fanfare but plans to market it aggressively this year. “We did some marketing and advertising of Symcat but this year we are spending money on a marketing campaign,” he says. 
 
Monsen and Do, now in their final year at Johns Hopkins medical school, developed Ahead Research in a health technology incubator, Blueprint Health. The company's funding comes from a $30,000 award from the Cigna Health Innovation Challenge and a Robert Wood Johnson Foundation grant for $100,000.

In December, Ahead Research signed a memorandum of understanding with nonprofit BioHealth Innovation to accelerate the commercialization of Symcat. With offices in Rockville and Baltimore, BioHealth may launch a healthcare accelerator this year. 
 
Ahead Research has a full-time staff of three. The company expects to hire an undetermined number of software engineers in the next 12 to 18 months. It is also starting an internship program for college undergraduates in the local area.
 
Source: Tolu Babalola, Ahead Research
Writer: Barbara Pash

Pango Mobile Parking, a pay-by-phone parking service, plans to debut in several cities in Maryland and in Washington, D.C., early this year. The downtown Baltimore company is currently in negotiations with four cities throughout the state, and will hire four to 15 people in each city to serve as its "street team" to introduce the service to the public. Pango head Dani Shavit declined to identify the cities until the deals are signed.

Shavit says the people chosen for the street teams are usually local residents. Pango Mobile Parking has a staff of five employees and, besides the temporary street teams, is looking to hire an additional one to two employees to manage the new service-areas.

Pango Shyyny USA is the corporate licensee of Pango Mobile Parking, which launched its first service in the US last year in Latrobe, Pa. Shavit, principal and CEO of Pango Shyyny USA, says the company will expand into other Pennsylvania cities in 2013.
 
Users sign up for the free pay-by-phone service, either via a downloadable application for smart phones or via the Pango website or by calling the toll-free number 1-877-myPango (1-877-697-2646). When users park on-street, parking lot or parking garage, they enter the area's designated zone number to activate parking charges. When they return, they stop the parking service and receive a bill from Pango for their parking time.
 
Pango identifies parking locations, offers promotions and discounts, and has a code that allows users to open and close parking gates from their devices. If users park in a limited-time area, they get a text message 15 minutes before the time expires.
 
Pango works on a city-wide basis with parking garages, local municipalities and state parking authorities. “We offer a revenue-sharing arrangement and a full management package. We have comprehensive solutions for municipalities and parking operators for both on-street and off-street parking,” says Shavit.
 
Pango was founded in Israel in 2005, where, according to Shavit, more than half of all parking on that country’s city streets is Pango-serviced. The company entered the European market in 2007, with service in Germany and Poland.
 
The privately funded Pango entered the American market in 2011. 
 
Source: Dani Shavit, Pango Shyyny USA
Writer: Barbara Pash

Baltimore tech startup SameGrain Inc.  plans to launch its first round of financing, for $500,000, this year.

Founder Anne Balduzzi calls SameGrain a “social discovery” platform, a new form of social media that connects people to each other for business and social purposes.

The Internet platform is private and anonymous, unless clients choose to reveal their names. “You can go online and find people like yourself or who attended the same schools  –  people with the same interests, same educational background, same health issues, and much more,” she says. The company is signing up early people willing to be beta testers on its website.
 
“We match people to other people, whether in the same city or elsewhere, for careers, business networking, shopping and similar life experiences,” says Balduzzi, whose background includes stints at Quantum Computer Services, the precursor to AOL and as the first product manager for Apple’s first online service.
 
Founded in 2011, SameGrain is located in the Emerging Technology Center at Canton.  In 2012, the Maryland Technology Development Corporation, known as TEDCO, gave the company $75,000 in seed money. SameGrain is applying for other state agency grants and soliciting financing from angel investors.
 
Balduzzi says the beta testing, a standard step for startups, will serve as market research and help it build a user base. Once the beta testing and funding are wrapped up, SameGrain will make an official marketing push, hopefully this year. 

SameGrain has already won several awards. It won first place in last summer’s Washington Post’s Capital Business “pick your pitch” competition, receiving more than 6,600 online votes. It won the StartRight Business Plan competition last summer. And, last fall, it was one of eight finalists in StartUp Maryland "Pitch Across Maryland,” chosen by a panel of entrepreneurs and investor experts.
 
The company has a staff of three full-time and four part-time. It is interviewing people with programming and design experience for possible future employment.
 
Source: Anne Balduzzi, SameGrain Inc.
Writer: Barbara Pash

Vircity LLC, the Baltimore back office resource center, will launch a startup crash course and is expanding into event planning next year. It plans to hire up to half a dozen workers to spearhead these projects. 

Janine DiPaula Stevens, founder and president, says she is hiring up to three people to organize a "startup program" launching in the second quarter of 2013. 

The program will provide a template, tools and workshops for people who are starting a business. “You can take courses but some people don’t want to do that,” says Stevens, who is considering what workshops to include in the program and how much it will cost.

Stevens says she will hire people with graphic design and event planning experience or recent college graduates to handle future events. She says that in working with nonprofit organizations and entrepreneurs, she noticed that they needed help coordinating and completing their events.
 
Stevens says one staffer had been doing event planning before. The expansion allows her to bring in larger events that require more staffers and more detail. She is expecting event-planning contracts to come in within the next two months..
 
Stevens founded Vircity in 2005 and moved to its location in Canton in 2006. The business is located on the ground floor at 2400 Boston Street, a retail storefront at the Can Company that gets thousands of walk-in customers per year.
 
Vircity provides a variety of back-office services for customers, including administration, bookkeeping, graphic design, digital and offset printing, high-speed scanning, packing and shipping.  Customers may also use Vircity’s address as their corporate address. Post Office boxes do not accept packages, Stevens explains, but Vircity’s mailbox does.
 
Stevens says fees depends on services. Customers can pay an hourly rate or per project. The annual fee for mailbox and faxing service is $300 per year; basic administrative support runs $40 per hour. For example, a nonprofit with minimal staff may hire Vircity to print, merge and post “thank you” letters to donors, at $40 per hour.
 
The privately financed Vircity is a Baltimore City-certified woman-owned business. Stevens was director of marketing at the Center Club before founding Vircity.
 
Source: Janine DiPaula Stevens, Vircity LLC
Writer: Barbara Pash